This is the platform for meeting most of the dealers, distributors or buyers from the large formats stores throughout India. It becomes one stop platform for meeting everybody and we have been participating for almost every year. We use this as a platform to grow our dealer, distributor network. I have seen lot of traffic this year looking at almost 3 times amount of leads we have last year. I see the exhibition growing in the terms of categories and we look forward to this show for all our product launches. We are really excited to be here, we are primarily being Export Company and now on this space we realized there is enormous potential that exists in brand space, in the quality space, in the supply chain space, we feel it’s a little segmented into zip codes. It’s a tough way in but I see a huge opportunity here.

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