Mr. Arun Roongta, Managing Director, Texzone Information Services Pvt. Ltd., organisers of HGH India said, “July is the prime sourcing season for the home trade in India. At this time, retailers and institutional buyers source new collections for their stores to cater to the forthcoming Autumn-Winter buying as well as Diwali/festive seasonal consumer demand. As anticipated by HGH India in the post-Covid market scenario, Indian home product consumers are ready for two season buying and hence retailers too must source twice a year to stay in line with the seasonal trends for Spring/Summer and Autumn Winter, on international lines. ”

Integrating designs through home textiles, furnishing, home décor, home furniture and houseware through forecasted trends is a role HGH India wishes to play increasingly, in the years ahead. That is also why, this edition laid special emphasis on the architecture and design community and had over 1100 architects and designers at the show.

Home Furniture stood as a new category that was added to HGH India and was much appreciated by the buyers and visitors. The section housed complete range of living room, dining room, bedroom, kitchen, study room, bathroom, home office furniture, accent furniture, outdoor & leisure furniture.

HGH India will be back with its 14^th edition, 13^th to 16^th December at the Indian Expo Center in Greater Noida.

For media queries, please contact:
Geetika Gulati
Press office, HGH India
media@hghindia.com or geetika@zivcomms.in
+91 88103 44632

Sustainable stories of Brands at HGH India

Innova Mattresses, a Chennai based brand of mattresses, specialises in natural, organic and innovative products. They showcased their mattresses made of horse hair (imported from Netherlands), GOTS cotton, wool, hemp and coconut coir. The material is sourced in an eco-friendly manner and is 100% vegan, organic, biodegradable, and natural.

HGH India has been promoting rich Indian Heritage since 2018. The show extends support to the artisans every year with their Indian Heritage pavilion. This year also, there were four artisans of National fame and recognition who displayed their art at the pavilion. The artists namely, Vivekanand Bagchi displayed his weaves for décor and gift items, hand-made with bamboo | Rajendra Ankam a weaver from Solapur, Maharashtra, carried forward the legacy of Textile weaving | Rameshwar Singh of Benaras, exhibited his expertise in hand made wooden toys and Abhay B Pandit showcased pottery art.

HIGHLIGHTS FROM DAY 2

1. HGH India instituted the H Circle Awards to recognise and encourage Product Innovation, which were decided by an independent jury comprising leading architects, retailers and product designers. The awards were in the spirit of recognizing the excellence in product design and innovation.

Winners

Navkaar Udyog bagged an award under houseware category for their Prime amaze multipurpose foldable aluminium ladder.
Adorn Décor received an award in the home textile category for their Small curtain.
Furnitech seating systems got an award in the home furniture category for Cloudio
A quirky, Mumbai based brand names Name Place Animal Thing bagged an award under the Home
Furniture category for their Moose cabinet and their Alpaca Bar cabinet.
Trends India (Meroalay) received an award under the Home Décor category for their Rugs
VDM Interiors was awarded for their Chair design under the Home Furniture category.
Actionware India Pvt. Ltd. Was awarded under the Houseware category for their Kick step stool
Doctor Safe got an award in the Home Textile category for their Aluvera double cloth bath towel.
Designs view received an award in the home décor category for their Hand tufted round hand embossed carpet and the handmade bespoke area rug.
Kaleen rugs for an award for their Rugs in the home décor category
Tesora bagged an award in the houseware category for their Air Purifier Pro
Attro received an award in the houseware category for their Aayuveda pure copper water tank 8000 and
Kazage Lifestyles got an award in the home furniture category for their Outdoor stool

2. Another highlight was a presentation by Petra Sahm, a seasoned expert and a trend designer from Germany, who elaborated on the Horizons 24/7 Trends for Autumn:Winter 2023-24.

3. The day was furthered by conferences and panel discussion in hall 3. Ar. Hiren Patel, HPA, presented on “Trees Speak, Walls Listen” and shared his views on connection between nature and human creations.

4. This was followed by a panel discussion on the Topic “Is AI the future of design?” which elaborated on how AI and its anticipated impact on human lives is the most debated and deliberated subject today amongst the creators and users of technology alike. The panel comprised of

Ar. Prashant Sutaria, Sachin Zanwar, Founder and Design Director, Urbanscape Studio Pvt Ltd, Gautam Naik, Architecture (Artist & Poet), Gautam Naik and Associates, Mr. Dhawal Shah, Managing Director, Furnitech Seating System India Pvt Ltd and Mr. Sitaram Kumar, CEO, Lifestyle International Pvt Ltd. The discussion was moderated by Mehul Kamdar, Technology Consultant, Azure Technologies.

Mr. Arun Roongta, Managing Director, HGH India said, ‘The Indian Home products market which includes home textiles, furnishings, home décor, furniture and a variety of houseware will continue to grow at 15% CAGR over the next ten years at least. Per capita consumption of all these products in India is very low compared to the developed world and hence with growing spending power of Indian consumers, the prospects for the domestic market are very bright. We are geared up for the largest edition of HGH India that is all set to provide several new sourcing solutions and business directions to home retailers, professional interior designers, architects and institutional buyers in home category.”

With the presence of 700 brands and manufacturers from 32 countries at HGH India, the trade and professional buyers can expect a never before range of merchandise which will help them boost their business potential for the upcoming Diwali and festive retail season.

The six focus areas of HGH India are World of Sleep | Home furniture |Walls and Windows | Floor & Décor | Smart Kitchen and Kids Home.

This edition of HGH India has generated tremendous excitement among retailers and distributors. What sets it apart is the introduction of the home furniture category. The event is expected to attract a significant presence of architects and interior designers who are eager to explore the abundant sourcing opportunities available. HGH India’s July 23 will culminate on 7th July and will be back with its 14th edition on Dec 13th -16th 2023 in Greater Noida.

This edition of HGH India will have special focus on six fastest growing categories- World of Sleep, Home Furniture, Walls & Windows, Floor Coverings, Smart Kitchen and Kids’ Home. Categories like wallpapers, mattresses, home furniture, kids’ home, floor coverings and houseware are showing even higher growth. Educated, urbanised and aspiring young Indian consumers now possess purchasing power and control major buying decisions. A consistent GDP growth of 7% per annum supports this aspiration.
The thirteenth edition of HGH India will enable Indian and International exhibitors to connect with over 37,000 leading home retailers, importers, institutional buyers, wholesalers from personal gadgets about 550 cities and towns across India.

Focus 2023

Product needs of Indian consumers continue to change with their evolving lifestyles. Every year, some product categories are brought under Special Focus to help them develop and grow faster. For this edition, HGH India has identified six product categories for emerging long-term opportunities in home business. These high potential products and segments have been kept under special focus for the year 2023, while continuing to offer a wider range and innovations across all home product categories.

World of Sleep
With gaining popularity amongst retailers over the last three editions, World of Sleep pavilion at HGH India will continue to impart useful information for retailers and channel partners on innovations in sleep products like mattresses, pillows, blankets and comforters. In addition to good quality of these core sleep products, brands and manufacturers are discovering the importance of products like mattress protectors, sleeping bags, sleeping pods, sleeping gadgets and the right music, light, room temperature, colours, aromas and fragrances, air purifiers etc. in ensuring a good quality sleep.

A joint initiative by HGH India and Indian Sleep Products Federation (ISPF), World of Sleep pavilion at HGH India will continue to educate retailers and trade visitors on upcoming trends in sleep products. World of Sleep is a unique opportunity for manufacturers and brands to promote their innovations amongst retailers and distributors across India.

Home Furniture
Retailers across home categories are now adding full range of indoor, outdoor and accent home furniture to their stores as the consumers are seeking complete home décor solutions under one roof. After a very positive response from the buyers, HGH India will further expand the Home Furniture segment by introducing an exclusive hall for this category. A wide and varied range of living room, dining room, bedroom, kitchen, study room, bathroom, home office furniture, accent furniture, kids’ furniture, outdoor & leisure furniture will be showcased and it will help retailers source from wider options.

Indian and International home furniture brands and manufacturers across categories will find an opportunity to connect with well-established home & furniture retailers, interior designers, architects, distributors and potential franchisees across India.

Walls & Windows
Walls & Windows pavilion was well-received by the visitors at the last edition of HGH India. Greater style and convenience sought by consumers inside their homes is leading to innovative materials and technologies that combine aesthetics and functionality on their walls and windows. From simple wallpapers and curtains, the focus is shifting to automation, advanced sun protection materials, personalised designs and expression of one’s taste and personality.

Wallpapers, blinds, curtains, wall finishes and window automation are rapidly growing segments in India. Being one of the oldest categories in the Indian furnishing market, Walls & Windows need to reinvent and adapt to modern designs, technology and functional hardware. Effort will be to showcase innovations in these segments through HGH India July 2023.

Floor Decor
With demand for floor coverings in India growing at 20% per annum, retailers are now allocating increasing floor space to this category.

With advent of technology and materials, innovations in functional and decorative floorings get introduced in the market at high frequency in all floor covering categories like carpets, wooden floorings, SPC flooring, Carpet tiles, artificial grass, bath mats, door mats, vinyl flooring, synthetic floorings, kids room flooring and so on.

Floor Décor at HGH India will focus on introducing innovations and trends in floor coverings to the retailers and educate them on innovative materials and technologies, which in turn will help them communicate with the consumers more effectively.

Smart Kitchen
Smart Kitchens are becoming a reality amongst Indian households. Today’s modular kitchens are more intelligent with smart appliances, gadgets and voice assistant. Cookware and kitchenware manufacturers too are taking the cue to introduce smarter products. HGH India 2023 will focus on the innovations in modular kitchens, kitchen appliances, cookware and kitchenware which make cooking faster, healthier, environment friendly and convenient.

Smart Kitchen pavilion will once again appraise the retailers, distributors and trade buyers on innovations being introduced by manufacturers and brands from India and other countries. It will help them understand the upcoming trends and product innovations in modular kitchens, cooking, cookware, kitchen appliances and kitchen tools.

Kids’ Home
In today’s urban lifestyle, the kids’ home shopping is getting combined with general weekend household shopping. Hence, sale of kids’ products shifting beyond the conventional kids’ stores. With better awareness and affordability amongst consumers, demand for innovative, well-designed and good quality babies and kids’ products in India is growing at 20% per annum. As kids’ home market grows in volumes and parents seek better quality products, new doors of opportunities are opening for brands and manufacturers.

Kids’ Home at HGH India offers a unique opportunity for brands, manufacturers and importers of kids’ bed & bath products, bedding, furniture, décor, toys, prams, bathroom accessories, houseware, health & hygiene to collaborate with home retailers and distributors to tap this opportunity.

Indian Heritage
Indian Heritage is an initiative by HGH India to provide a professional marketing platform for India’s rich heritage products which are aesthetically designed and skilfully hand-crafted by artisans, craftsmen and weavers for centuries. Their skills and crafts, applied to home textiles, home décor, home furniture, houseware, kids’ products, and gifts bring a unique sense of culture and heritage to Indian homes.

Since 2018, HGH India has been supporting the special promotion of Handicrafts, Handlooms, Handmade Carpets, Khadi, Coir and Jute products under its Indian Heritage programme. India’s rich cultural, craft and weaving heritage reflects across these products. Indian Heritage promotion is also supported by Government of India, Ministry of MSME, Ministry of Textiles, Development Commissioner Handicrafts, Development Commissioner Handlooms, EPCH, CEPC, National Jute Board, Coir Board, NECTAR, IICT, NDC, NHDC, individual companies, theme pavilions, trends pavilion and group participation of various national award-winning artisans and craftsmen through various Government agencies and institutions.

Active for five editions of HGH India now, Indian Heritage has been successfully connecting artisans, craftsmen and manufacturers of these products with Indian retailers, traders & gift buyers.

Some highlights from this edition –

1. Smart Kitchen – Wonder chef launched a whole range of kitchen appliances specially designed for modern Indian kitchens like automated roti maker, soup maker, coffee machines, slow juicers and so on. Present at the Wonder chef booth, celebrated Chef and an Entrepreneur, Mr. Sanjeev Kapoor said, “I was at HGH India 5 years ago and I have to say that this edition is so much bigger than any other previous ones. I do not know of any brand or organisation that has been able to create a format this elaborate and effective, where our customers get to interact with the product, first hand. We want people to experience each product so we have showcased this demonstration in this wide and well-designed space. Today we have a portfolio of 600 cutting edge products and we are one of fastest growing companies in this category.”
2. World of Sleep – A joint initiative by HGH India and Indian Sleep Products Federation (ISPF), World of Sleep helped the visitors understand innovations and technological trends in sleep products across categories. Leading brands like Sleepwell, Kurl-on, Springfit, Centuary, Serta, Simon, Spring Air, SleepMax, Repose, Libra continued to support World of Sleep in the 12th edition of HGH India. For the third time, World of Sleep provided visitors insights into the technology-driven innovations that characterize healthy sleep. Besides, several upcoming brands and manufacturers like Comphy, Amoura, RDP Foam, Famous Foam presented themselves with their individual USPs.Retailers are finding it increasingly useful in enhancing their ability to sell better quality of mattresses to their customers, as World of Sleep empowers them with better knowledge of materials, technology and relationship between good sleep and good health. Seminars for the retailers at World of Sleep conducted by the sleep experts were particularly popular with the trade and attended by over 250-300 retailers over the four days.
3. Home Furniture had a good start in this edition. Companies like Supreme Industries reported excellent response to their furniture line.
4. Kids Home – The visitors were pleasantly surprised to see the range of Kids Home products under focus for the first time at HGH India. They found many sourcing solutions for kids beddings, mattresses blankets, soft toys, wooden & eco-friendly toys and wished that this range expands further in the future editions to include kids furniture, strollers, walkers, houseware etc.
5. Trends for 2022-23 were highlighted with a new range of applications in actual products across home textiles, home décor, houseware and home furniture. This was much appreciated by the retailers and designers as it gave them new direction for sourcing alongside continuity.

The thirteenth edition of HGH India will enable Indian and International exhibitors to connect with over 37,000 leading home retailers, importers, institutional buyers, wholesalers from personal gadgets about 550 cities and towns across India.

The show will be back with its 13^th edition from 4^th to 7^th July 2023, at Bombay Exhibition Centre, Goregaon, Mumbai.

With changing lifestyle and shopping habits of younger Indian parents for their kids, brands and manufacturers in this segment need to redefine their retail and distribution strategy to reach their products beyond Kids or Toys Stores. As kids’ home market in India grows in volumes and parents seek better quality, child-friendly products, this segment opens doors of new opportunities.

HGH India, India’s well established trade show for Home and Houseware sector introduced a specialised section for babies & kids’ home products spanning from bed & bath, furniture, décor, flooring, toys, prams, hobbies, home activities, outdoor, sports & adventure, bathroom accessories, houseware, health & hygiene and so on. HGH India’s 12th edition culminated on 16th December in Mumbai and will be back in July 2023 in Mumbai again with a 3X bigger show.

Pluchi, a kids and home textile manufacturer were present and showcasing at HGH India for the 5th time consecutively. They showcased a highly creative range of knitted soft toys, baby & kids’ beddings, baby towels, accessories, comforters, gift sets etc. They also showcased their range of Disney/ Marvel/ Star wars licensed babies & kids’ products. Kids bed linen, shaped cushions, shower curtains, pillows, quilts were showcased by Happy Home Linens. Centuary Mattresses brought an exclusive kids mattresses collection. Bonheur and Doctor Towels unveiled their kids towels lines. Sharadha Terry, one of the finest producers of towels in India, launched both bed sheets and towels for kids under their brand Micro Cotton.

The Export Promotion Council for Handicrafts (EPCH) also organized presence of handmade toys for the first time in the Kids Home section of HGH India. They organised a group participation of handmade wooden toys manufacturers, kids’ furniture, and other kids & baby products. Majority wooden toy manufacturers were from Channapatna, a small town in Karnataka.

The city is famous for its wooden toys and lacquerware. Channapatna is also called Town of toys. These toys are manufactured in traditional and advanced small-scale industries. The origin of these toys is dated back to the reign of Tipu Sultan who invited the artisans from Persia in order to train the local artisans in the art of wooden toy making. These toys have been given Geographical Indication tag by Government of India.

Shamshi Exports is a family-run business that was established in 1977 and is currently being run by the third generation of the family. Floorplay, which is a brand under Shamshi Exports, is based in Delhi and has been exporting handmade carpets to Europe, China, and the USA for many years. Shamshi keys in business of approximately 5 million USD’ annually and 1 million USD of domestic business. Shamshi also mentioned how the government has been helping the carpet industry bloom in various ways. About 20 lakhs people from Bhadoi and from the neighbouring cities and villages work in the industry.

Mr. Radhe Rathi founded Kaleen in 1996, about 26 years back. With family’s expertise in the same industry Mr. Rathi now exports 99% of its produce to countries like US, China. Kaleen has been successfully exporting for more than 20 years now. They have started to shifting the focus to the domestic market quiet recently. With about 12,000 employee strength, Kaleen has a turnover of more than 244 million USD. The USP of Kaleen is their 1-2-3 program and quickship which is appreciated and acknowledged by all their customers. They have their store in Dalton, which is the carpet capital of the world.

Grahmoy, a new kid on the block for the domestic market from the parent brand The Rugs creation (which has always been exporting) entered the market just 6 months back. The Rugs creations has been exporting handmade and hand tufted carpets since 2012. 98% of the product is exported. The manufacturing takes place in Panipat with their facility having an employee strength of 1200. With a turnover of INR 20 million, The Rugs Creation is looking at US as their main market.

Gift suppliers will seek new alliances and tie ups with leading home brands to energize their gift collections after a high-demand festive season. With travel restrictions having been lifted for most countries, International brands and manufacturers are expected to be present in larger numbers at this edition of HGH India.

India has a developing mixed economy, which is on a growth trajectory. It is the world’s fifth-largest economy by nominal gross domestic product (GDP) and third largest by purchasing power parity (PPP). IMF – World Economic Outlook, Oct. 2022 – Growth Projections, depict that in 2022 India at 6.8% GDP growth will be a bright spot when almost every country is slowing. It is the Fastest Growing Economy Among the G20 Countries.

India ranks 40th among the 132 economies featured in the Global Innovation Index 2022 and ranks 37th in World Competitive Index 2022.

India is transforming to become a startup hub. In 2021, a total of 20,160 startups were added in India out of which more than 2250 were tech startups, making it the third-largest tech startup hub in the world. Some of the renowned furniture startups in India are Pepperfry (multibrand, furniture e-commerce portal), Urbanladder (Direct to consumer retailer), Furlenco (furniture rental company).

The Indian furniture market was valued at € 32.32 billion in 2021 and projected to reach € 49.79 billion by 2028. The Indian furniture market is estimated to grow with a CAGR of 6.04% between the period 2022-2028. The Furniture industry is composed of Home Furniture (65%), Office Furniture (21%) and Contract Furniture (14%).

For the period of January to September 2022, India imported furniture worth € 1.11 Billion posting an increase of 39.6% as compared to the same period of the previous year. Italy is the 4th largest supplier of furniture to India, with India importing furniture worth € 53.7 Mn with an increase of 25.7% as compared to the same period of 2021.

‘Made in Italy’ has been established as a label granting excellent quality, authenticity, and a sense of style internationally commended. Number of Italian companies managed through the decades to create a brand of high value all over the world, mixing the iconic Italian aesthetics with technology and innovation. The worth of the ‘Made in Italy’ has granted many products fortunes in the markets, as it secured the perseverance of the national economy in the tough times.

In India, ‘Made in Italy’ stamp symbolizes superb craftsmanship, and the style-conscious Indian consumer is aware of this. Italian furniture is very well-appreciated in India because of its innovation, style, comfort, quality, elegance, and high-tech design, which the rising middle-class Indian consumer aspires for.

The Italian Trade Commission – New Delhi is participating at the 12th edition of HGH India through the National Italian Pavilion, covering an area of 137 sq. mtr. Nine (9) Italian companies – A Casa K. S.A.S., Brunel S.R.L., Cesare Ferrari Group, Grassi Pietre Srl, Li & Pra Spa, Lym Srl, Seven Sedie Reproductions Srl, Status Srl, Zanetti Murano Srl – will be showcasing Italian design excellence under its umbrella ranging from Wallpaper, Contract furniture, Marble to Murano Glassware, Silverware & Lighting.

The event coordinated by Dr. Alessandro Liberatori – Director of the Trade Promotion Office of the Italian Embassy – New Delhi, Coordinator for India, Bangladesh, Sri Lanka – will be organized to amplify the presence of Italian companies amongst Indian importers/distributors, retailers, interior designers & architects, and prospective business partner within the design sector in the Indian market.

Mr. Arun Roongta, MD, HGH India said, “An overwhelming response from retailers to the introduction of the new Spring/Summer season for sourcing by HGH India indicates the growing maturity of the Indian market for home products. With 20% increase in year-on-year demand, India is now considered the most lucrative market in the world, ahead of China, by several international brands and Indian exporters of home textiles, furniture, decorative accessories, and houseware products. With favourable demographics and increasing spending on their homes by consumers, the next decade will clearly belong to India. Market will sustain a minimum growth of 15% in a conservative scenario, which can go upto 30% year on year in some categories like wallpapers and kids’ home categories. Even mature categories like bed sheets will continue to grow at 12-15% yoy for the next decade. HGH India will continue to act as a catalyst to this evolving business opportunity for players across the value chain in home categories.”

Amongst major firsts, the Italian national pavilion will have physical presence of 9 exhibitors under the aegis of Italian Trade Agency (ITA), who will showcase their well-designed range of home furniture, wooden flooring, wallpaper, interior concepts, and exquisite decorative accessories. Their primary objective is to identify their long-term business partners in India in form of distributors, brand representatives, franchisees, importers, architects & interior designers. “India and Italy’s bilateral trade relations have been excellent and have grown by 44%, which is further estimated to reach total trade equalling 15 billion Euros by the end of 2022 which will be the highest ever. Italy is the 4th largest supplier of furniture to India, which is the fastest growing economy. Our participation in December 2021, was in the form of a Catalogue Display from 6 Italian companies, having a space of just 18 Sq. mtr. This time around we are covering an area of 137 sq. mtr having an Italian national pavilion with the participation from 9 Italian companies. Therefore, we are very upbeat regarding our participation and the Indian market as a whole”, said Mr. Alessandro Liberatori, Trade Commissioner / Director of the Italian Trade Agency, New Delhi

Handicrafts, Handloom and Cottage sectors have been one of the biggest beneficiaries of HGH India, finding a long-term gateway to India’s national market. More and more of such small manufacturers are getting connected to well-established offline and online retail chains year after year. Over 70% of the 37,000 serious trade buyers from 550 cities and towns across India have made HGH India part of their annual calendar for sourcing, trends, and market information. Of the top 100 retail chains and distributors in India in the home category (including offline & online retailers), 95% visit HGH India regularly. Over 90% of HGH India visitors are senior decision makers. Besides, trade buyers from about 28 countries, primarily emerging markets in Asia and Africa too have been visiting HGH India regularly, creating an untapped export potential for Indian products in the categories of home textiles, home décor, houseware & gifts.

Over the last one decade, HGH India has not only grown in size and stature, but has delivered consistently good business results to its exhibitors and visitors. Today, this trade show is recognised in India and globally as an effective window to the Indian domestic market connecting its exhibitors with over 36,000 serious trade buyers from over 500 cities and towns across India. Exhibitors at HGH India include well-known international and Indian brands, designers, large manufacturers, MSME units, importers, and exporters. From market leaders and topmost Indian brands to multinational players from 32 countries across continents have been exhibiting in HGH India regularly.

HGH India showcased India’s rich heritage products under the brand Indian Heritage. Gracing the show with his presence, Shri Shantmanu (Development Commissioner, Handicrafts, Ministry of Apparel, Government of India) said, “This year’s show was much bigger and wider than last year’s as 80 percent of the exhibitors were repeat exhibitors which shows that they got good support and business opportunities through HGH India Trade Show. I have seen about 100 regional and traditional exhibitors amongst 400 exhibitors who add to the grandeur of HGH India. Start-up Entrepreneurs will be crucial for the growth of this show and we have seen a lot of them this year along with women entrepreneurs.”

There are several international brands which have been exhibiting at HGH India for years, like Forest (A brand based in Amsterdam, World No. 1 in Drapery systems) Toso (a Japanese brand for window treatments), Pasabahce (second largest producer of glass and wine glasses in the World), Nachtmann (World’s finest crystal glass brand from Germany) to name a few, feel that India is their top priority market which has come of age and now much ahead from China.

In the emerging circular economy of the future nothing is treated as waste. What is left over from one process becomes input to another, so keeping it circulating. Sustainability, greenery and eco-friendly products were a big theme at HGH this year. Their increasing demand in the changing times and the variety, designs, colors etc. present in these products at HGH India is attracting them. Products made of wood, fibre, copper etc. including bags, bags, baskets, dustbins made of cloth and jute are well appreciated by the consumer of today.

Now a bi-annual trade show, HGH India will return to Mumbai with its 12th edition at Bombay exhibition centre from 13th to 16th December 2022 and will embody Mumbai’s dynamic spirit and business-driven energy with a focus on Spring/Summer 2023 retail season.

About HGH India 2022

HGH India is a comprehensive trade show for home textiles, home decor, home furniture, houseware and gifts with a clear focus on the Indian domestic market. It is a platform for international and Indian brands, manufacturers, importers and exporters to connect with retailers, importers, trade buyers and interior designers across India. Every year, industry leaders and decision makers look forward to HGH India for product innovations, new trends and technology advancements in home products across all segments.

“I’m extremely happy to be at HGH India. I had the chance to witness HGH India last year also. I am told that it is now a bi-annual trade show and will continue to take place in both, New Delhi and Mumbai. In India, whenever we talk of textiles, we always go by the export figures. It’s a matter of satisfaction that last financial year, India exported more than $44 billion worth of textiles and handicrafts, which is an all-time record. The demand for Textile in the domestic market is very high. Especially after pandemic, one sector under textile which has really got a boost has been home textile.

Government has also launched 7 mega textile parks that would take care of the high logistics cost as well as the fragmented value chain which we have. Most of the major exporting destinations like US and EU are all going for a China Plus One Strategy which will prove to be beneficial for India since the cost of labour is low as compared to China.” added Mr. U. P Singh, Secretary Textiles, Government of India.

Mr. Arun Roongta, Managing Director, HGH India, talked about the anticipated outcome from the 11^th edition, which is also the second consecutive show in Greater Noida. He said, “With growing incomes and aspirations, Indian consumers spend on high quality and branded home products continues to grow rapidly, now at a rate even ahead of China. With a consistent annual demand growth of over 20% for most of the home category products for the last 5 years, which is expected to maintain this pace over the next decade, Indian market is heading for good times. This is our second time in Greater Noida. With the number of visitor registrations higher than any of the previous editions, and some of the world’s most popular brands in home space showcasing their breakthrough technological innovations, business across all categories of the show like home textiles, home décor, houseware & gifts are bound to be vibrant.”

In products, designs, colours and materials, cutting across categories like home textiles, home décor, home furniture, area rugs, floor coverings, handicrafts, outdoor, houseware, cookware, kitchenware and gifts – HGH India 22, will unveil several new concepts, bringing a fresh direction to business. With a high focus on home fashion trends, involvement of leading designers, exporters, international suppliers and highly skilled manufacturers from leading production centres, HGH India 22 promises to be a voyage of discovery for new sources and new materials.

What to expect for the next 4 days at HGH India 2022:

Over 100 new exhibitors will showcase their range for the first time at HGH India, in addition to 300 regular exhibitors launching their new collections for the upcoming Diwali and festive season, visitors will experience a good blend of innovations and stability in sourcing. Collections developed through partnerships like Suneet Varma Decor with Rumors, Ritu Kumar Home with F & F, Nautica with Bianca and Toile Indienne with Excel Wallpapers will be launched at HGH India 22.

At HGH India 2022, there will be 6 focus areas – World of Sleep | Home furniture | Smart kitchen | Walls and Windows | Kid’s Home and Outdoor. HGH India is a convergence of global and Indian exhibitors with a clear focus on India’s domestic market. It is a well-established tradeshow where discerning trade buyers seek innovative, high quality and trendy products from suppliers across the world.

HGH India 22 will be a good opportunity for the trade to explore several innovative products and stabilise their supplies in categories like furnishing fabrics, blinds, bed & bath, decorative made-ups, table & kitchen linen, rugs & carpets, wallpaper, wooden & synthetic floorings, decorative accessories, handicrafts, home furniture, outdoor lifestyle, houseware, kitchenware, cookware, glassware, tableware, plastic products, kids’ home products and a variety of gifts. Innovations from over 400 brands and manufacturers from 30 countries and all major production & export centres from all over India will be on display at HGH India 2022.
About HGH India

HGH India is India’s most popular trade show for home textiles, home décor, houseware and gifts. This trade show connects international and Indian brands and manufacturers with the retailers, importers, distributors, institutional buyers and interior designers in the rapidly growing Indian domestic market. Consistent business results since its inception in 2012 has made HGH India a must attend annual event for everyone with business interest in India’s domestic market for home products.

Designed exclusively to connect its exhibitors with their high potential business partners in the Indian market, HGH India has firmly established itself as a world-class trend setting event.

After a successful debut for the first time at India Expo Centre, Greater Noida, Delhi NCR in December 2021, the next edition, HGH India 2022 too will continue on the growth path at the same venue, with a bigger and better 11th edition. HGH India 2022 is scheduled for July 12-15, 2022 and will have several new features for the ever-evolving Indian home market. This decision is based on our own assessment and the feedback from several exhibitors and visitors.

The first day of the four-day trade show July 12, 2022 will be reserved for HGH India Plus Members and the next three days July 13-15, 2022 is open to all trade visitors. General Public and retail sales are strictly prohibited, as always.

HGH India 22 will be a good opportunity for the trade to understand the upcoming home fashion trends, market trends and explore several innovative products and stabilise their supplies in categories like furnishing fabrics, blinds, bed & bath, decorative made-ups, table & kitchen linen, rugs & carpets, wallpaper, wooden & synthetic floorings, decorative accessories, handicrafts, home furniture, outdoor lifestyle, houseware, kitchenware, cookware, glassware, tableware, plastic products, kids’ home products and a variety of gifts. Innovations from over 400 brands and manufacturers from 30 countries and all major production & export centres from all over India will be on display at HGH India 2022.

Highlights at HGH India 2022 –

1. HGH India will present Home Fashion Forecast 2022/23. These Trends are well- researched by a German Design team and will be presented under the title Winds of Change through a Trends pavilion and a specially designed Trend Book
2. Renowned Indian fashion designer Ritu Kumar will launch her home collection line in collaboration with the leading brand F&F
3. Rumours India, the famous furnishing fabrics brand has partnered with fashion designer Suneet Varma and will launch his Home Furnishing collection specially designed for them.
4. Indian Heritage pavilion will continue to show the hidden talent of Indian craftspersons and weavers.
5. There are many leading home textiles exporters who are entering into India’s domestic market segment for the first time – like Premier Fine Linen, K G Denim to name a few

About HGH India

HGH India is India’s most popular trade show for home textiles, home décor, houseware and gifts. This trade show connects international and Indian brands and manufacturers with the retailers, importers, distributors, institutional buyers and interior designers in the rapidly growing Indian domestic market. Consistent business results since its inception in 2012 has made HGH India a must attend annual event for everyone with business interest in India’s domestic market for home products.

Designed exclusively to connect its exhibitors with their high potential business partners in the Indian market, HGH India has firmly established itself as a world-class, must-attend, professional, trend setting and result-oriented event where brands, manufacturers, importers and distributors can present their innovations and complete product range to retailers, distributors, trade buyers, interior designers and gift trade from across India.

After a successful debut for the first time at India Expo Centre, Greater Noida, Delhi NCR in December 2021, the next edition, HGH India 2022 too will continue on the growth path at the same venue, with a bigger and better 11th edition. HGH India 2022 is scheduled for July 12-15, 2022 and will have several new features for the ever-evolving Indian home market. This decision is based on our own assessment and the feedback from several exhibitors and visitors.

Amongst major firsts, the Italian national pavilion will have physical presence of 9 exhibitors under the aegis of Italian Trade Agency (ITA), who will showcase their well-designed range of home furniture, wooden flooring, wallpaper, interior concepts, and exquisite decorative accessories. Their primary objective is to identify their long-term business partners in India in form of distributors, brand representatives, franchisees, importers, architects & interior designers.

HGH India 2022, July edition attracted 37,200 high potential retailers and trade buyers from 560 cities and towns across India. Over 400 direct and indirect exhibitors who represent manufacturers and brands from 30 countries showcased their products, making it a must-attend trade show for home category in the Indian market.

HGH India is aptly timed at beginning of the sourcing season for Indian market, resulting in increasing number of high-quality visitors and exhibitors year after year. Over 80% of the exhibitors and 90% of the visitors have been returning to the show every year, reflecting the importance of this trade show in their annual business plan.

India is a huge but highly diversified market where connecting with the right business partner is a major challenge faced by the International and Indian brands, manufacturers. HGH India offers a precise solution to this problem by connecting its exhibitors with experienced and qualified partners from their own field. Top buying decision makers amongst India’s established retailers, importers, distributors, agents, and institutional buyers regularly attend HGH India.

Home Textiles & Furnishings

Home textiles and furnishing fabrics will once again be one of the most important categories at HGH India, located in hall 1. Exhibitors will be unique mix of well-established brands, exporters, manufacturers, and new entrants from all over India, offering a wide range of furnishing fabrics, bed & bath, decorative made-ups like cushion covers, curtains & throws; bath mats & rugs, carpets & durries.

Key exhibitors include Maspar, Pan Overseas, Gauvins, Sharadha Terry (Micro Cotton), Krushna Cotex (Bonheur), K.G. Denim, Microfiber (Turkey), Asadeep, Home Fabrics, Home Story, Devtara (Shayan), Lacasa, Liberty India (Enrya), Doctor Towels, Pluchi, Bhairavnath (Cortina), Bhikshu Fabrics, Elegant Weavers, Balavigna and many others.

Rugs & Carpets

With greater attention to style and detailing in decorating homes, the consumer demand for handmade and machine-made rugs & carpets is growing at 20% per annum. Retailers are now allocating increasing space to this category. Manufacturers from key production centres like Bhadohi, Mirzapur, Varanasi, Agra, Panipat, Jaipur and Delhi will display their latest range of modern and traditional rugs.

Some of the key exhibitors in this category will be Kaleen, Shamshi Exports, Asian Rug Mart, Elegant Weavers, Maspar, Pan Overseas, Enrya (Liberty), Rugs & Home, S. Nath Tex, A.C. Concepts, Home Floor and Anil Kumar Handloom House.

Decorative Flooring

With the advent of technology and materials, several new products have been introduced in decorative flooring in recent years. HGH India will showcase a wide variety of modern floor coverings like wooden flooring, Laminated floorings, PVC floors, artificial grass, carpet tiles, Vinyl floors etc.

You can find at HGH India wooden and laminated flooring from Greenlam (India) and Li&Pra S.P.A. (Italy), ATM Enterprises will showcase a variety of imported wooden & laminated and flooring under their own brand name, Designers Flooring. Mats Four and Coir Craft will show door mats made of coir.

Canadian Specialty Vinyl, Sapana, Sahil, Ilan, Fyne Surfaces, HVT Interiors, Comfort Mats, Elen, Eturf, Empress Universe, Novelty will exhibit a variety of synthetic flooring like PVC, turf, synthetic tiles etc.

Walls & Windows

HGH India has brought Walls & Windows under special focus for the first time to enable retailers and distributors understand upcoming materials, designs, technology, and market trends in this important home décor category, where demand continues to grow between 15-20% per annum. Walls & Windows will consist of furnishing fabrics for curtains and wall décor, blinds, wallpaper, decorative curtain rods, and decorative products for walls and windows.

These three categories move hand in hand and therefore most brands present in anyone of wallpaper, curtains or blinds are increasingly launching the other two. Viento, Nova, G.D. Gupta, Marshalls, S.C. Sheth, D-Wall, Munshi Enterprise, Eximus, Creative Décor are amongst the important brands exhibiting in this category.

There will also be an exclusive theme pavilion on Walls & Windows sponsored by HGH India, which will give insights into upcoming materials and design trends to the visitors.

Tableware

Tableware segment is witnessing more design & materials innovations than ever before. From stainless steel to ceramic, Bone China, glass, opalware, melamine, wood…exhibitors at HGH India will offer a wide variety in dinnerware, serveware, cocktail & bar accessories, glassware, cutlery, serveware, platters, table linen, placemats, and table decorations. Products at different quality and price points for all segments of market from luxury, premium, value to mass will be available. Brands like Noritake, Duralex, Dankatuwa, Roxx, Luminarc, AWK, Sanjeev Kapoor, Shapes, Rajlaxmi, DC Ceramics, Superware, Jagdamba Glass, Apaar, Shri & Sam, Naturallyours, Max Fresh, Stehlen will showcase their latest range.

Storage & Plastics

Consumers seek a blend of design, functionality, and lifestyle in the category of storage & plastics, which was once considered just a necessity, with little attention by retailers and manufacturers. As the demand pattern rapidly transforms into branded and premium products, this category will witness many innovations in designs and materials.

Exhibits will include plastic storage items, lunch boxes, insulated bottles, steel bottles, casseroles, flasks, organisers, laundry bags, containers, general storage, and houseware products. Regular exhibitors like Nanobot, Falcon, Neo Plast, Levanto and Steelo will be unveiling their new collections. In addition, many first-time exhibitors in this edition of HGH India hold high promise for buyers in terms of new product ideas. Some of the first-time exhibitors in storage & plastic categories include Modware, V-bott, Tiger, Tistabene, Harbour Trends, Attro, Lofa, Basik and Lufron.

Cookware & Kitchen Appliances

Several well-established International and Indian brands, many of whom will also be exhibiting for the first time at HGH India will unveil their innovations in designs, improved product features and upgraded quality across all price segments. For retailers and regional distributors, it will be an apt opportunity to interact with Senior decision makers in leading companies in these segments. Exhibitors will offer eco-friendly, energy saving and healthy cooking solutions befitting the lifestyle of younger Indian consumers. Elements of innovations in cookware and kitchen appliances include latest technology, fashion colours, safer materials, smart operations, and convenience, besides environment friendliness. Brands are competing to offer solar cookers, bright coloured food processors, nutrient safe juicers, and cookware with health-safe coatings. Several leading brands like Wonderchef, Sanjeev Kapoor, Glen, Alda, Hawkins, Jindal Lifestyle, U-Cook, United Ekta, Nolta, Roxx, Mpee, Roca, Vikas, Rajlaxmi, Shri & Sam, Jagdamba will showcase their latest range of cookware and kitchen appliances.

Inaugurating the trade show, Mr. Upendra Prasad Singh said, “Extremely happy to be at HGH India today, as things have started opening, almost after 1.5 years. These are very exciting times for the home textile and home décor industries as the demand has shot up, both in India as well as abroad. India has a huge domestic market of textiles. If we are to look at the data for this year – we have a very ambitious target of merchandise export of 400 billion USD out of which the share of textiles is 44 billion USD including handicrafts and textiles. The government is planning a lot of new initiatives. The cabinet has approved two new schemes in the last month which we feel are going to be the game changer for the textile industry as a whole. One is the PLI for textiles and the second one is the mega textile parks. We will be setting up 7 mega textile parks with world class infrastructure and facilities in the first phase. We are strong in our value chains; we are strong in natural and man-made fiber as well as spinning. The world is looking at sustainability as far as the textile industry is concerned. I wish all the very best to HGH India in the endeavor to help the industry in gaining stability.”

Clearly focused on key home categories like Home Textiles, Home Decor, Houseware & Gifts, over the decade, HGH India has evolved into a must-attend industry event for manufacturers, brands, retailers, distributors, importers, exporters, interior designers and institutional buyers.

Mr. Arun Roongta, Managing Director, HGH India said, “HGH India will provide a fresh boost to the home industry. We aim to get the industry back on track and are already seeing a growing demand for home products in India by 15-20%. We see that during the last two years of Covid-enforced lockdowns and Work from Home factors, Indian consumer sentiments have turned more positive than ever before, towards their homes and their spending on all categories of home products will continue to increase rapidly. According to the retailers in categories like bed & bath, furnishing fabrics, wallpaper, kitchenware, cookware, tableware, houseware, decorative accessories, furniture, and home décor the months of July to November this year have recorded 30-40% increase in their retail sales as compared to last year This boom in the home retail segment is expected to be long-lasting.”

Retailers witnessed several innovations and new business ideas, being launched for the first time by leading brands like, Asian Paints, Kurl-on, Sleepwell, King-Koil, Indo Count, Dicitex, Microfibre, Marshalls, Clay Craft, Corelle, LaOpala, Cello and many more.

HGH India 2021 will bring special focus for the following four segments – World of Sleep (Sleep Technology), Small Furniture, Smart Cooking and Swachh Bharat. Visitors will find useful information on technology, innovation and market trends on these subjects.

Growing demand for home products in India by 15-20% is a result of Indian consumer sentiment which is rapidly turning positive towards home products. According to the home category retailers the months of July to September this year have recorded a 30-40% increase in home retail sales as compared to last year. This has led to a boom in the home retail segment. With consumers increasingly spending to spruce up their homes, products like bed sheets, decorative made-ups, decorative accessories, houseware, kitchen appliances, cookware and tableware are flying off the shelf. This fast-paced recovery has made the home retail players seek more means for expanding their business. To enable this for such businesses, HGH India acts as a catalyst to drive increasing sales across different home retail verticals. This has been duly realised by the home industry which now wants to actively use the opportunity provided by premium trade exhibitions such as HGH India 2021 to acquire more business.

The entire Indian home trade and industry is gearing up to once again make face-to-face business interactions with the trade visitors while complying with the hygiene and safety standards at India Expo Centre located on the Greater Noida Expressway, an excellent, well-known venue for trade shows

Key exhibitors from all over India have welcomed the shifting of HGH India 2021 to Delhi NCR. Several leading brands and industry players have confirmed their participation as they see this also as the opening of new business in the post-pandemic Indian market. Many new exhibitors joining in for the first time due to this shift of venue will showcase fresh products, new sources and innovative designs. Besides, Delhi is a well-established sourcing hub for retailers, wholesalers, distributors and importers from all over India. Accordingly, more than 50% of visitor registrations are at present from West and South India. Current visitor registrations include all major retailers, online retailers and leading regional players.

HGH India 2021 presents their exhibitors in product specific halls. Leading Indian and international brands in bed & bath, furnishing fabrics, mattresses, decorative made-ups, small furniture, carpets, blinds, wallpapers, handicrafts, decorative accessories, cookware, kitchen appliances, storage, tableware and an infinite variety of home products across categories like home textiles, houseware, home décor & gifts are well-prepared to showcase their product innovations, new designs and launch their new trade schemes for retailers and distributors from across India. Some of the core exhibitors to look out for are Asian Paints, Kurl-on, Sleepwell, King Koil, Indo Count, Maspar, Dicitex, J & Y, Marshalls, Clay Craft, Corelle, LaOpala, Cello and many more.

While continuing to offer a wider range and product innovations across all home product categories under its umbrella, HGH India 2021 will bring special focus for the following four segments – Sleep Technology, Small Furniture, Smart Cooking and Swachh Bharat. Visitors will find useful information on technology, innovation and market trends on the subject and develop a better understanding of the product and upcoming scenario.

From providing trend information & market reports to organising retail tours, from match-making to one-to-one business meetings, HGH India supports the exhibitor’s business process. On other hand, physical conveniences like hotel & travel services, logistics support, a variety of unique lounges, restaurants & cafeterias, business centre, media centre, catering services and free Wi-Fi service are created for visitors & exhibitors to enable them to focus on their business issues.

Promoting India’s rich cultural heritage HGH India since 2018 has been consistently supporting Indian artisans to market their handcrafted products in categories such as home textiles, houseware, crockery and ceramic, decorative accessories, wallpapers, gifts and fashion accessories. This initiative is in association with Government of India, Ministry of MSME, Ministry of Textiles, Development Commissioner Handicrafts, EPCH, CEPC, Jute Board, Coir Board, Uttar Pradesh Government, Jammu & Kashmir Government, NEHHDC, KVIC individual companies, theme pavilions.

“For more information see www.hghindia.com”

Media contact:
Madhur Jain
E-mail: madhur.jain@hghindia.com
Mob: +91 96 432 09575

Based on the vivid needs of Indian home trade channels, the team at HGH India feels an obligation to open its doors again to facilitate business and to revitalize communication between wholesalers, retailers, interior designers, architects and other trade partners for home products with manufacturers and brands. HGH India 2021 will offer new trends and innovations to help visitors discover the latest products in home segment.

Arun Roongta, Managing Director of HGH India says: “Many retailers and institutions approached us looking for an efficient platform to meet their trade partners, which HGH India provides since 2012. The pandemic situation needs to establish new procedures and protocols to ensure not only an efficient but also a safe meeting destination. We allow more space at the venue and also an additional day for visitors to spend more time at the show. India Expo Centre in Noida is happy to support us in making this event safe. The new location also gives our core exhibitors a chance to explore in more depth the North Indian home products market.”

HGH India trade show in 2019 attracted more than 700 exhibitors including Indian and international brands, manufacturers, distributors, importers and OEM suppliers. The show received 35,900 qualified trade visitors from more than 500 cities and towns across India.

Having considered industry opinions and business prospects for exhibitors and visitors in the short term; availability of logistics, restrictions on travel, movements and large gatherings by the Government; and most of all the safety and health of the entire Home business fraternity which HGH India serves globally; it has been decided to reschedule HGH India 2020 and merge it with HGH India 2021. Now instead of July 7-10, 2020, next HGH India will take place from June 8-11, 2021 at the same venue, i.e. Bombay Exhibition Centre in Mumbai. HGH India 2021 will also be the 10th anniversary edition of your favourite trade show and hence we will make every effort to make it more vibrant, innovative and beneficial for our exhibitors and visitors.
Indian market situation is expected to return to normalcy soon and the economy will enter an era of quick recovery in the next 3-6 months. We foresee a high growth period for all segments of home products industry beginning last quarter of 2020 and a very positive 2021.

HGH India 2019 was spread over three dedicated halls, each one offering specialised products in the categories of Home textiles and furnishings, home décor and gifts and houseware.

HGH India continued its aggressive promotion of Indian handicrafts, artisans and cottage sector products for the second year. Bringing sectors like handicrafts, handloom, handmade carpets, coir, jute, khadi, cane & bamboo etc. under the common umbrella of Indian Heritage with the support of various Government organisations like EPCH, HMCM, CEPC, COHANDS, KCCI, NSIC, NEHHDC and MHHDC, HGH India once again effectively demonstrated the high potential of value-addition and national brand building around these products.

Home Fashion Trends for 2019-20 were forecasted and presented through a well curated Trends Pavilion and a high quality Trend Book. The trends followed a central theme of Beyond Shapes – Universal Future and were designed specially to suit the rapidly evolving and aspiring Indian domestic market.

Amongst 32 countries present, China had the strongest participation, primarily from the Zhejiang province. Indian and international exhibitors showcased their latest range of furnishing fabrics, curtains, bed and bath products, decorative made-ups, wallpapers and decorative accessories. Crockery, tableware, storage, plastics, kitchenware, kitchen appliances, cookware, home appliances, gifts, general houseware, travel goods, cleaning and maintenance products, babies and kids’ products, and tenting and camping products were amongst the key houseware products.

Exhibitor Quotes

Rajjnish Aroraa
Vice Chairman, DC Furnishings
HGH India: Home textiles, home decor, houseware, gifts. This is their eighth year in succession, and every year I have seen it growing. I’m so happy to see 700 exhibitors here. Outstanding exhibitorship and mind-blowing customers have come in today, on the first day in spite of the heavy rains just two days back. A big thumbs up to the HGH India team; the twelve to fourteen hours of work really worked well. We believe in HGH India and they made it happen. I’m also happy to note, I personally spoke to Mr. Arun Roongta, and he has confirmed to me that they will have a fourth hall next year. That news also gives us a feeling about how the show is coming up and what kind of response it will have. Actually, in the last five years, people have been looking at HGH India to come up with new ideas, new innovations and they look to HGH India as an exhibition where the newest trends are displayed and what direction the industry is heading to. I haven’t had the time to walk around, as I’ve been extremely busy with customers at my stand but I’ve heard that the footfall is about the same at every stall. I wish HGH India all the best and I’m looking forward to HGH 2020.

Abhinav Mahajan
Director, Maspar
The response at HGH India has been tremendous, and we have built a big customer base here. We have seen a lot of growth, as a result, over the last two days. Thanks to HGH India, we have been able to reach out to retailers, and showcase our products, and this inspires us to keep coming back.

Visitor Quotes

Deepak Nirmal
General Manager – General Merchandise Buying & Merchandising, Aditya Birla Retail Limited.
This is my fourth visit to HGH India. I can definitely say that the presence and opportunities that retailers and vendors enjoy here keep bringing me back. It offers good connectivity with regional vendors as well.

Suleman Hirani
Partner, Darpan Furnishings
I would like to congratulate the HGH India team, for pulling off the event, despite the rain. I have found a lot of new manufacturers from Jaipur and Jodhpur. I like the way the stalls have been set up; they are very attractive. I have greatly benefitted from interacting with new vendors and suppliers, whom I would not have been able to reach, if not for HGH India.

Vinod Khandelwal
General Manager – Head, Household Buying & E com Business, @home – Nilkamal Limited.
I have been coming here since the first year. As a buyer, I will always feel that something is missing, but I have seen the show grow bigger every year, and increase the international presence. HGH India has covered a good spectrum of brands, and should definitely add more in the years to come.

About HGH India
HGH India, the annual trade show for home textiles, home décor, houseware & gifts is organised by Texzone Information Services Pvt. Ltd. Established in the year 2012, HGH India is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include decision makers from department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners.

Commenting on the success of the second day, Mr. Geert Boettger, Director, HGH India commented, “We are glad to see continued inflow of visitors from the morning and we hope that they will make the most of the extended hours till 9.30 pm today and tomorrow, Friday July 5, 2019. This year we have seen the industry react very positively to the idea healthy living in home products which strengthens our belief to launch the concepts of smart kitchen, sleep technology, Swachh Bharat at HGH 2020.”

Sleep Technology – Better sleep quality improves energy, productivity, health and overall happiness quotient of an individual. New technology like TENCELTM Lyocell fibres from Austria ensures better sleep quality with higher recovery rate and improved relaxation. The technology also maintains environmental balance by being integrated into nature’s cycle. The top benefits include biodegradability, minimal static charge, moisture management, prevention of bacterial growth, long-lasting softness among others. Indian brands like D’Décor and Featherlite mattresses are using this technology with blended cotton for offering best solution to the market. Other mattress brands like King Koil, Centuary, I Sleep, Duraflex have also been introducing new innovations to improve sleep cycles.

One of the Exhibitors, Harry Lumen, Brand Manager, Centuary Mattresses, shared his views, “Technology driven mattresses is the latest buzz in the industry. Consumers now want their wearables connected to their mattress to track their sleep habits. These mattresses can also record heartbeats, pulse, and sleep cycles. As a result of further development of this technology, mattresses are also hooked up to gadgets that can analyze your dream patterns. There is a lot of data recorded, and this is definitely going to revolutionize the mattress industry.”

Smart Cooking – In spite of the fast paced life and multiple dining options, enjoying a home cooked meal remains a comfort for the Indian household. To cater to the new age consumer, the cookware sector has adapted to meet diverse requirements coupled with functionality. To meet the demands of both traditional and modern cooks, the smart kitchen has emerged, run by technology, and is connected to the internet, and largely uses electricity over gas stoves. Products like induction based cookers, smart cookers, crockpots, insta-pots, nutri-fresh blenders, and more have emerged, with several innovative features. Some of the top brands of cookware that offer smart kitchen solutions were Stahl, Borosil, Wonderchef among others.

Rajiv Agarwal, Managing Director, Stahl, spoke about the transition taking place in India saying, “Pressure cooking is popular in India, however, we are still using a largely first generation version of cookers, as compared to our Western counterparts. The rest of the world has moved on to the third generation of pressure cookers, which work with intelligence, and run on AI. It will definitely be interesting to see the evolution in the sector over the next ten years.”

Smart cookware has also emerged as a popular choice, due to the increased health consciousness among Indians. Made using a variety of materials, including glass, enamel, non-stick coatings, stainless steel, and tri-ply, which use less oil, and ensure that nutrients are retained, and food is cooked faster.

This and more can be seen at HGH India 2019. After the first exciting two days of HGH India 2019, we look forward to another successful day on Friday, July 5, 2019.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners.

HGH India 2019, after a delayed start due to the torrential rains and flooding at the exhibition centre is all set now to connect 700 brands and manufacturers from 32 countries with over 35,000 retailers, brand representatives, distributors, importers, as well as institutional and trade buyers. This year’s edition of HGH India promises to set new benchmarks in the industry, bringing new brands, manufacturers, innovation, design and products under one roof. Among the many highlights of the exhibition, was the presence of international brands from Turkey, Europe, USA, UAE, the UK and over 75 exhibitors from China brought through the Zhejiang Broad International Convention & Exhibition Co. Ltd. among others. There will also be a strong presence of well-known Indian brands showcasing a wide range of innovative products in the home textiles, home décor, houseware, and gift space.

While inaugurating HGH India 2019, Shri Shantamanu, Development Commissioner, Handicrafts, said, “In the last eight years of operation, HGH India has displayed clear, increasing progress. Their focus, much like ours has always been on the artisans, craftsmen, carpet weavers and handicraft workers. Trade shows like this help in providing exposure to them and watching the biggest names of the industry together on one unified platform, helps them understand the kind of opportunities available. While HGH stands for Home Décor, Gifts and Houseware, for me it stands for Higher, Go Higher.”

Commenting on the occasion Mr. Arun Roongta, Managing Director, HGH India, said, “We at HGH India are overwhelmed with the response in spite of the delayed start. I would like to thank all the exhibitors and retailers for their unanimous support in helping us keep the show alive for the benefit of the entire industry. HGH India’s 8th edition is a testimony to the entire home product industry’s trust in the trade show and we are confident that it will be another successful year for all our patrons, accelerating the growth of the home textile, home décor, houseware and gift industries.”

HGH India is a trade show which is helping the home industry integrates products across segments. For example when we think about the bedroom, we can coordinate style and design of bed linen, flooring, decorative lamp, vase, mattress among others items. All the sectors come together under one umbrella at HGH India.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners.

Mr. Arun Roongta, Managing Director, HGH India, announced the 8th Edition of HGH, saying, “Since its inception in 2012, HGH India has kept its focus sharply on the Indian market. Foreseeing high growth in home textiles, home décor, houseware and gifts consumption in India and the changing preferences of Indian consumers in favour of better designed, superior quality, branded and lifestyle oriented home products, HGH India has essentially kept its exhibitor focus on companies who can deliver these values to the serious trade visitors always in search of new products. We hope that the show opens up new business opportunities for all our stakeholders.”

This year HGH India has 200 new exhibitors from India, China, Turkey, Europe and Middle-East among others. The show will provide visitors with innovations, a wider product range and many new suppliers. Leading brands and regular exhibitors are all set to launch their new collections for 2019-20 in tune with the forecasted trends for the Indian market. HGH India 2019 will continue to establish stronger connection amongst the channel partners retailers, brands, manufacturers and distributors in home category.

“For more information see www.hghindia.com”

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners.

Media Contacts:
Mayukhi Mondal | +91 9168464125 | mayukhi.mondal@communicateindia.com
Tamali Nandi | +91 9820362255 | tamali.nandi@communicateindia.com

Beyond Shapes – Universal Future captures the essence of future in the Home products industry. The inspiration comes from the necessity to find our individual place in this world. In the future, a ludic and free commitment is expected; fashion and lifestyle will be bright and colourful. The Trends will showcase courageous individualism, new handling of resources, new materials, slow food & slow fashion.

Commenting on the launch, Mr. Arun Roongta, Managing Director, HGH India, said, “An impressive economic and social development has boosted the confidence of Indians. When their country is emerging as a global power, people here, while adapting to international lifestyle, are also reiterating their faith in their social traditions and cultural heritage. This year’s trend book echoes this emotion with a blend of futuristic nuances balanced with values of our roots. Like every year, we are convinced that the home products industry benefits from the Trends prediction and witnesses tangible value addition to their business.”

Dr. Alokendra Banerjee, Chief Executive Officer – Retail The Bombay Dyeing & Manufacturing Co. Ltd shared the industry’s sentiment, saying, “The launch of the yearly Trends Book from HGH India is a much awaited event for the home products market as we look forward to align our collection to the predicted trends. This helps us cater to the evolving consumer need in an effective way. We look forward to visitors from across the country to come to HGH India and experience how the trends are manifested by different sectors of the industry. It is a great platform for brands like Bombay Dyeing and retailers where the industry can exchange knowledge and insights to accelerate business and opportunities.”

The Trend Book reflects the influence of social and technological changes on home product market next year. Manufacturers, brands, retailers and professionals will find this trend book useful toinnovate their products, designs and sourcing to appeal to the aspirational Indian consumers.

The Four Trends unveiled under the theme are:

Flight of Fancy
Flight of fancy is a trend for everyone embracing the NEW: newest apps and high tech features are most welcome; for instance, latest gadgets and technology, performing almost everything and communicating with other gadgets. The aesthetics of this tech-savvy lifestyle asks for sensational colours and materials, based on futuristic visions of the past: neon-light in the dark, laser swords, sparkling starlight on the ceiling and polar lights: a drama created by contrasting dark and light, visualising speed and sensing electronic sounds. The corresponding colours are: blue in warm shades and greys, turquoise, violet, magenta, yellow ochre and apple green. Shiny velvet is a great issue, playful with the incoming illumination; but also a lot of synthetic materials and surfaces as neoprene or metallic effects jump into the eyes. Metal is lavishly used on furniture with sharp edges and strong shapes. Patterns vary between clear-cut geometric or otherwise opulent floral motives in exciting digital prints. In cosmetics, extravaganza and show-off is displayed most fashionable by a dark eyeshadow-palette reflecting a masculine luxurious tonus within the high-tech scene

The Flaneur
In comparison to many other societies, the Indian consumer is not convinced merely by the sound name of a brand. He searches for quality and is very much aware of value for money to make his choice. He is open to the world, a real flaneur, embracing beauty as well as function. At its time, Art Deco represented modernism and immediately turned into fashion. Its products included both individually crafted luxury items and mass-produced goods, but in either case, the intention was to create a sleek and discreet elegance, representing wealth and outstanding sophistication. The features of the flaneur-style are simple and clean shapes with less floral design as we know it from the Art Deco language, but in ludic interaction with symmetry and geometry. They reflect the striking modernity of machine made, bearing typical design features in relative simplicity, planarity, symmetry and unvaried repetition of elements. Pleasure and sensuality is celebrated, as well as theatre, beautiful chinaware, lovely laid tables in earthly colourfulness provides warmth. The colours are dimmed, soft and fancy as butterscotch, burnt coral, caramel, Pompeian red or zinfandel, combined with comfortable wooden furniture, heavy decorative textiles, becoming a great inspiration for jewellery design.

Juicy Beats
Juicy beats is inspired by fun, eternal spring and a most lovable and classic retro-style. It reflects the desire of people to change, to make a difference in their lives, to step out of routine, but still stay put in the group. Sweet feminine colours catch people on their bright side and emphasise on what might change our immediate surrounding into something a tiny little bit better. They open young peoples’ minds with new and good vibes, easy to put in practice without hesitation by this tiny retro-hint, they create passages and bridges for the ages to understand each other. The charming retro image of old photos of the 70‘s with bleached colours, highlighted by the colours of light reflections. Holography expresses this lifestyle, with its changing, almost moving colours, corresponding to light, bright as life can be: with playful stripes, dots, flowers, colour shading and blurring, all fresh and bright for wallpapers, home textiles and table ware, stationery and decorative objects.

Tribal Safari
The tribal safari trend reminds us that our planet Earth and all nature are an endless source of inspiration and deserves more attention in threatening times than ever before in history. Warm earthy colours take care of cosiness in the rooms, such to provide a restful refuge. With love for natural materials, we create a home that grounds us. Tribal Safari celebrates the scenery with the beauty of imperfection. Ethnic patterns and handmade-objects show off an uncomplicated leisure oriented ethnic trend. Dark woods, huge cushions, haptic surfaces, rugs and pottery add to an impressive surrounding. People are increasingly searching for an alternative to industrialised life and fast consumption and leading towards a sustainable future. In the coming years, aesthetically and internationally, the ethnic lifestyle will get a load of influence from Africa. We will see a lot of ethnical masks in interior decoration layers as well as ethnic inspired objects, for instance dream-catchers or ritual jewellery.

HGH India 2019, India’s largest trade show for home textiles, home décor, houseware and gifts is being held at the Bombay Exhibition Centre from July 2-4, 2019. The trends forecasted in ‘Beyond Shapes – Universal Future’ are also available compiled in a trend book, They have a physical manifestation at a generously dimensioned special area in HGH India 2019 named the Trends Pavilion in Hall 1. The Trends Pavilion is not an abstract concept of future trends but applicable designs and colours which will be demonstrated by real products showcased at HGH India. They will inspire product development and assortment planning.

HGH will connect 700 brands, manufacturers and importers from 32 countries with over 35,000 Indian retailers, wholesalers, distributors, importers, institutional buyers and interior designers from over 5000 cities and towns across India.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners.

HGH India, the annual trade show for home textiles, home décor, and housewares; is all set to achieve new benchmarks in the 2019 edition, which is scheduled from July 2nd to 4th.

Media Contact:

Tamali Nandi: 9820362255 | Email id: tamali.nandi@communicateindia.com
Poorti Purohit: 9799218350 | Email id: poorti.purohit@communicateindia.com

Mr. Arun Roongta, Managing Director, HGH India, shared his observations stating, “Compared to rest of the country we witness still a low participation by exhibitors and visitors from the southern states, particularly Kerala with only 8 exhibitors and 515 trade visitors attending HGH India. Retailers, Institutional buyers and Interior designers from the cities like Kochi, Trivandrum, Madurai, Bangalore and Hyderabad have increased their presence at the tradeshow owing to the establishment of hundreds of new stores and the expansion of the existing stores of home products. The average demand for home textile, home décor and houseware in these cities is growing at 25-30% which is above the national average of 20%.”

Speaking about the growth potential of Kochi, Mr. Abdul Nazar, Managing Partner of Mahmood Crockery, one of the largest houseware & home decor in the city said, “Mahmood crockery has grown from a small crockery store to a twin-storey full-fledged home products and retail store, housing a wide range of items sourced from across India and the world. HGH India has been a great sourcing hub for retailers like us. Premium and luxury products have seen rapid growth in demand. We look forward to HGH India every year to gain access to upcoming trends and increasing variety of decorative accessories and houseware products, to meet the demands of our customer base in Kochi.”

HGH India has seen an increasing number of visitors from Kerala, year after year. From 2017 to 2018 there was an increase of 35% in the number of visitors. Kochi being a leading urban center and the largest cosmopolitan metropolis in Kerala, it reflects the high potential of this state in contributing to the demand and supply side of home textiles, home décor and houseware markets in India. Many of the Indian as well as International brands of curtains, furnishing fabrics, durries & carpets, bed sheets, readymade mattresses, towels, cookware, cutlery, storage & plastic houseware, glassware, crockery, kitchen appliances, decorative accessories, wallpapers, etc. are increasingly trying to reach out to distributors and retailers in Kerala.

HGH India 2019, the eighth annual edition of this tradeshow is slated for July 2-4, 2019 at Bombay Exhibition Centre, in Mumbai. Besides unveiling design and fashion trends for 2019 – 20, HGH India will also bring an interesting array of product innovations from brands, manufacturers, importers and distributors. The tradeshow will host over 700 exhibitors from 32 countries and over 35000 serious trade visitors from 500 cities and towns across India, including retailers, wholesalers, architects and institutional buyers.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners.

HGH India, the annual trade show for home textiles, home décor, and housewares; is all set to achieve new benchmarks in the 2019 edition, which is scheduled from July 2^nd to 4^th.

With very high construction and housing activities over the last decade, the city has obviously seen a rising demand for home products like home textiles, home décor & houseware. With the consumer demand growing at over 25% per annum, not only many of the existing stores specialising in these sectors are expanding their size and operations, many new stores are coming up all over the city.

Mr. Arun Roongta, Managing Director, HGH India a focussed trade show for the home products market in India, visited Ahmedabad to share the progress of the 8th annual edition of this show, with specific reference to Gujarat. Sharing some interesting insights, he said, “Ahmedabad, is among the richest cities in India with an estimated GDP of $68 billion. GSDP of Gujarat increased at a CAGR from 2011-12 to 2016-17 of 13.47 per cent. Besides, a large amount of industrial investments in different sectors and infrastructure makes it one of the most rapidly growing states in India. Cities like Ahmedabad, Surat, Vadodara, Rajkot, Bhavnagar, Gandhidham already have their traditional manufacturing and commercial base. Consumers in Gujarat have always valued decorating and upgrading their homes as part of their culture.

HGH India offers a platform for 700 brands & manufacturers from 32 countries to showcase their products and 35,000 retailers and institutional buyers from 480 cities and towns across India to source products from across India for their business.”

Interaction with leading retailers of Ahmedabad and Surat clearly reveals that demand for products like furnishing fabrics, wallpapers, curtains, blinds, readymade mattresses, bed sheets, decorative made-ups is growing consistently between 20% to 50%, depending on the item. Similarly, consumers in Gujarat are now increasingly preferring branded tableware, kitchen tools, cookware, kitchen appliances, storage & containers and general houseware. Both international and domestic brands are experiencing high market growth in the state of Gujarat.

Mr. Vinod Arora, Managing Director, Drape Shoppe, a leading home retailer of Ahmedabad, added, “Ahmedabad’s home textiles, decorative accessories and houseware market is growing by over 25% per annum. Consumers here are seeking improved designs and quality in the products they buy and are willing to pay a premium. This is a significant change in the profile of the market here and retailers will have to offer them products accordingly, in order to stay in the business. Shopping habits in the city have undergone a change. Consumers today seek comprehensive solutions for their homes under one roof and want to shop in a comfortable environment. Our new 30,000 sq. feet store is an example of how we have evolved, in keeping with the changing consumer lifestyle.”

On the supply side, Ahmedabad has always been recognised as a hub for textile processing in India, with one of the largest capacities for wide width bedsheet printing in its hundreds of process houses. Gradually, the city has also expanded to become an important production centre for plastic houseware. Besides, several manufacturers and importers of melamine, ceramic & pottery, decorative hardware, wallpapers and several houseware and decorative accessories have come up in cities like Ahmedabad, Surat, Vadodara, Vapi, Rajkot & Bhavnagar to cater to not only the rising demand within the state, but also in the national and international markets.

Rising number of Exhibitors and visitors from Gujarat at HGH India year after year clearly reflects the high potential of this state in contributing to both the demand and supply side of home textiles, home décor and houseware markets in India. We are confident that in the forthcoming eight edition of HGH India which is slated for July 2-4, 2019 in Mumbai, we will see even larger presence of brands, manufacturers, distributors, retailers and institutional buyers from Gujarat.”

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their potential trade buyers in India and helps them find long-term business partners .

HGH India, the annual trade show for home textiles, home décor, and housewares; is all set to achieve new benchmarks in the 2019 edition, which is scheduled from July 2nd to 4th.

Uttar Pradesh houses India’s biggest and flourishing handicraft centres, which have carved a niche for themselves in the global markets with their uniquely created home décor, home textiles and houseware products. Lucknow’s Chikankari, Moradabad’s brass and metal work, Saharanpur’s wood crafting, Firozabad’s glass work, Bhadohi’s expertise in handmade carpets, Kanpur’s leather products and Agra’s marble work are well- known across the world. While all these centres have made their mark in the international market, they have not tapped the huge market opportunities offered by India’s domestic market in an organised manner. Today, India is one of the biggest global market for home products growing at 25% per annum. World’s leading brands and producers are focussing on India as their top 3 potential markets. There is no reason why the Indian exporters should not tap this market opportunity to their benefit and create their own brands in these segments. Uttar Pradesh must act in time to take the market lead in India.

Hence, Uttar Pradesh has a dual opportunity in the Indian domestic market to become a centre of activity for home products in India. While large cities like Lucknow and Kanpur are emerging big retail and consumption centres, various handicraft centres can emerge as leading suppliers across the country.

When we specifically look at Lucknow, a recent report by ANAROCK mentions that 35% of luxury retail consumption in India comes from Tier II and Tier III cities, making Lucknow among 11 other cities in the country, as the top retail destination. In the last couple of years many retail real estate developers have ventured into the city and some are expected to set up business in 2019. Given the changing lifestyle patterns, growing spending power and home being an important aspect of life, makes Lucknow a potential market of the growing home industry.

Speaking to the media, Mr. Roongta said, “Nearly 100 million of India’s growing middle class currently live in Tier-II cities, and are becoming the new target audience for many large retailers. Home is rapidly emerging as an important segment not only for metros but for mini metros like Lucknow where people are showing greater interest in buying home products. Retailers and wholesalers of Uttar Pradesh and specifically Lucknow can use HGH India as a platform to source innovative, world-class products to meet the growing demand of the urban population here. We are also committed to connecting the best of Uttar Pradesh to the retailers and distributors from all over India. Manufacturers from the state will find great business opportunities in a trade show like HGH India where retailers from across the country and other countries come to source home products. We welcome visitors and manufacturers to the upcoming eighth annual edition of HGH India from July 2-4, 2019 in Mumbai and experience a positive difference in their business.”

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect manufacturers, brands, artisans, SMEs, micro enterprises and international manufacturers of these products with the rapidly growing Indian domestic market. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners and online retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market. 35,960 serious trade visitors from 480 cities and towns across India visited the last edition of HGH India. 600 exhibitors from 32 countries had exhibited their products.

HGH India 2019, the annual trade show for home textiles, home décor, and housewares; is all set to achieve new benchmarks in its eighth edition slotted from 2-4 July, 2019. The number of exhibitors and visitors are likely to go up by about 20 per cent.

Offering innovations and new product ideas from over 30 countries across the world to the retailers, wholesalers, importers and distributors of this eclectic market is HGH India, the annual trade show for home textiles, home décor, houseware and gifts. Demand for these products in Hyderabad is growing at over 25% to 30% per annum, according to the city’s leading retailers for home products.

Mr. Arun Roongta, Managing Director, HGH India elaborated on what makes Hyderabad so lucrative for manufacturers, brands and retailers in all segments of home products during a media interaction at Hyderabad on 28th Feb 2019.

Describing the potential of Hyderabad market, he said, ‘Hyderabad is a city with rich cultural heritage and traditions which is rapidly adopting to the modern and contemporary lifestyle. With rising per capita incomes and growing affluence of consumers in this city, the demand for more innovative, time- saving and convenience-oriented home products is bound to grow here. HGH India is focused on bringing, high-quality products from reputed Indian and international brands, skilled craftspersons from across the country and innovative designers to the Indian retailers, who can in turn reach them to aspirational and upwardly mobile consumers. Hyderabad is vibrant and growing city with thriving consumption. Since we constantly strive to provide a business ecosystem to home retailers and manufacturers in order to showcase their creations through HGH India, we feel that HGH India is positioned to ensure big growth opportunities to everyone connected with home business in Hyderabad and the entire state of Telangana.

With Hyderabad increasing investments in manufacturing and service industries, migration from other states has reached an all-time high. This has led to a boom in demand for more houses, rented or owned along with all other allied products associated with setting up of new homes. The thriving start-up industry has enabled many, young, aspirational people with spending power to shift to Hyderabad, adding another dimension to growth in the city’s affluent population.

For four consecutive years, Hyderabad has ranked first in the ‘Quality Of Life Index’ in India. The city is invariably poised at the cusp of an artistic renaissance especially since the standard and quality of life has improved dramatically. The citizens of Hyderabad have developed a taste for the unconventional, merged with modernity, with a hint of its rich cultural heritage, and this reflects in their homes and choice of home décor. This generation considers home décor as a primary need and is willing to invest in unique and innovative products that set their homes apart. In keeping with this need to innovate, traditional Hyderabadi artisans are toiling to improvise and use their traditional skills to develop new designs, particularity in the carpet and upholstery market.

Elated with the rising demand, Suleman Hirani, Managing Director of Darpan Furnishings, a leading retailer of home textiles, decorative accessories and houseware products says, “One of the prime reasons that Darpan Furnishings could source the best products from across the country and bring it under one roof was our annual visit to HGH India. HGH India gives us access to large number of national and international brands and manufacturers who are out of our reach otherwise. It helps us to source innovative products, designs and superior quality products from the newer sources and offer them the consumers in Hyderabad.”

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect the Indian market for home products and gifts with retailers, artisans and micro enterprises. High quality trade visitors at HGH India include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees also attend the event in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market.

HGH India, the annual trade show for home textiles, home décor, and housewares; is all set to achieve new benchmarks in the 2019 edition slotted from 2-4 July.

HGH India 2018 reflected the rising interest in integrated approach to Home Textile, Home Decor and Houseware as they continued to move towards a single lifestyle category called ‘Home’. Buyers and visitors showed interest in new and trendy products along with offerings from international players. The organizers’ effort to launch the new concept of ‘Indian Heritage’ products with an appeal for Handicrafts, Jute, Coir and Khadi to modern consumers attracted keen attention. Indian Heritage was supported by various Government organizations, emphasizing on the importance of reconnecting with the roots. The quality of presentations and products evolved testifying the upgrade of consumer needs and expectations.

Dr. Kavita Gupta, I.A.S, Textile Commissioner, Government of India, inaugurated the event and commented saying, “HGH India has grown almost 40% over last year which reflects the importance of this trade show as well as the Indian market. We as a country are in the position to buy and promote items in the home textiles and related industry especially now as our tastes are evolving and becoming more trendy and fashionable. The Trend Pavilion at HGH India is particularly important as it sets the theme for the home textile and décor trends for the Indian market.”

Mr. Keval Mehta, General Secretary- Atco (All India Wallpaper Coverings Association) said, “We are very happy with the outcome of HGH India, especially this year. I feel that both our organizations’ relationship will only continue to evolve further in the years ahead. We have over thirty brands exhibiting this year which is a big step forward for us, and I foresee this only growing further next year as well. I must also mention that I am very impressed with the Trends Pavilion this year. In fact, we have incorporated some of these trends into our products that are on display. I look forward to HGH India 2019.”

Mr. Rajesh Mahajan, Chairman – Maspar said, “We have been with HGH India since its first year, and are thus overjoyed to be part of the show again. The response to our offerings has been great on all three days. Each year, we look forward to meet retailers and consumers from different regions, cities and towns of India every year and in my opinion, this is the perfect platform to achieve the same. I believe that this industry is still evolving and therefore, I am thankful to HGH India for consistently providing us the opportunity to showcase our new concepts and merchandise to strengthen our rapport with visitors on all three days of the trade show.”

HGH India 2018 forecasted the latest trends in home fashion and lifestyle. Conceptualized and implemented by the internationally renowned design studio Sahm + Permantier, the trends, under the title ‘#Transition’, were showcased at the Trend Pavilion to bring fashion and style directions to the Indian home products community. It also focuses on the acceptance of Indian culture from the ethnic past to the modern present by contemporary Indian consumers, which was reflected in the range of new products on offer.

The predicted trends are derived from intense research on colours, materials and patterns as well as on changing consumer values, lifestyle, evolving technology and attitudes. The #Transition trend book helps manufacturers, brands, retailers and professionals in home business to connect their products and innovations to the aspirational Indian consumers who see their home as an expression of their lifestyle and evolving culture. Given the success of last year, this year the Trends Pavilion was set up in a larger format to cater to the rising interest of the exhibitors, product developers, designers, buyers and other trade visitors.

Arun Roongta, Managing Director, HGH India, said, “HGH India continues to develop as a trade show for the Indian Home Products Market but with International standards. It is a great business platform for Indian buyers, retailers, manufacturers and brands to connect and mutually grow their respective business and also the industry in its entirety. With the increasing buying power and refined sensibilities of the Indian market, we hope that the home products industry witnesses’ manifold growth and HGH India continue to be an important partner in this journey. I am happy that we could attract not only urban visitors but also visitors from interior cities and towns of India. Home products are a desire and a necessity all over the country.”

HGH India 2018 saw some of the biggest brands like Welspun, Bombay Dyeing and Marshal launch their new products which peaked the buyer’s interests. HGH India 2018 also saw international participation showcasing products from Turkey, German, Italy, UK, France, Greece, USA, Taiwan, Thailand, Korea, China, Russia, Poland, Japan, Belgium, Bangladesh, Sri Lanka and many others.

The next edition of HGH India is scheduled from 2th to 4th July 2019 at Bombay Exhibition Centre, Mumbai.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts& Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market

Media Contact:

Rrucha Kulkarni: Mob. +91 96 198 91296 | Email: rrucha.kulkarni@communicateindia.com

Gaurav Sonawane: Mob. +91 99 308 90868 | Email: gaurav.sonawane@communicateindia.com

Home Textiles – Home textiles and furnishing fabrics continue to be the largest selling categories in India’s home products market. With a consumption growth of 15-20% CAGR, they are creating increasing opportunities for existing as well as new retailers. Hundreds of new home textile stores are coming up across India every year. Many specialty stores like Jagdish Stores, Bharat Furnishings, Skipper, Darpan, Pride in cities like Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Ahmedabad who are fast becoming national chains with 5-20 stores, were seen at the show. The top categories under home textile that saw traction were bed sheets, bed covers, decorative beddings, towels, bath linen & bath accessories, furnishing fabrics, curtains & blinds with their accessories, decorative made-ups, mattresses & pillows, rugs & carpets, bath mats, table & kitchen linen and coir & jute products – all housed at Hall 1 of the trade show.

Houseware – This year the Houseware segment, which has been witnessing consistent growth at HGH, moved to a bigger Hall 3. With rising incomes, Indian consumer demand in all sub-categories of houseware has been growing annually between 20-25%. New specialty retailers were seen sourcing products ranging from kitchenware, tableware, cookware, kitchen appliances, home appliances to security, bath accessories, storage, maintenance, cleaning & hygiene and outdoor & garden products. An important trend noticed was integration of houseware with home décor and home textiles at retail level due to changing buying habits of consumers, leading to increased demand from home textiles and home décor retailers for houseware. Hall 3 was populated with prominent brands like Versace (Italy), Corelle (USA), Clay Craft, Lock-n-Lock (Korea), Berghoff (Belgium), Borosil and Baltra among others.

Homedecor – This year, there was a dedicated Home Decor segment set up in Hall 2. Home décor products like wallpapers, decorative synthetic & wooden flooring, wall décor, table tops, murals, artifacts, paintings, decorative clocks, photo frames, figurines, flowers, fragrances, decorative candles & candle stands, decorative mirrors & lights; handicrafts and a variety of decorative furniture and accessories were seen as priority items for home retailers to attract and retain customers. HGH India offers opportunity for its home décor exhibitors to create national brands in this category, where products are almost entirely sold as unbranded commodities. Visitors experienced a complete voyage of discovery for their stores in hall 2, with widest ever range of exquisite handicrafts, artifacts and modern machine-made decorative accessories.

Wallpaper – In the Home Decor segment, wallpaper deserves a special mention with 20 brands and distributors showcasing the widest ever range of wallpapers imported from all over the world, in an exclusive Wallpaper Pavilion organized by All India Wallpaper Coverings Association (AIWA). India is one of the fastest growing global markets for wallpaper where the demand is growing by 100% per annum. Yet, the country doesn’t have any domestic producer of base wallpapers and the entire demand, in premium as well as basic category, is met through import. Some of AIWA’s members exhibiting through the Wallpapers Pavillion include Marshalls, Gratex, Excel Wall Interiors, H & H Wall Covering, Adornis, STC Wallpaper, Atco Interiors, Artisan Furnishing, Daga Wallpapers, Creative Wallpaper, W.S. India, Royal Wallpapers, InDesign, K2 Impex, S. C. Sheth & Sons, Sweet Home, Design Wrap and UDC.

Commenting on the action packed second day, Mr. Arun Roongta, Managing Director, HGH India, said, “We are happy to see the continued visitor attraction in the home products industry. The exclusive wallpaper pavilion with manufacturers and brands across the globe primarily from countries like china, Korea, Turkey, USA, UK, Italy saw great interest. India as one of the most important emerging markets for them and they are keen to expand their distribution and retail network here. HGH India is glad to help retailers to keep pace with the fast changing scenarios in wallpaper trade. The home textile and houseware segment also witnessed significant growth from the previous year and the response from exhibitors and trade visitors have been tremendous. ”

One of the Exhibitors, Rajesh Mahajan, Chairman of Maspar, expressed his views saying, “We have been with HGH India since its first year, and are thus overjoyed to be part of the show again. We look forward to meeting retailers and consumers from different regions, cities and interior towns of the country. In my opinion, this is the perfect platform to achieve the same. I believe that this industry is still evolving and therefore, I am thankful to HGH India for consistently providing us the opportunity to showcase our new concepts and merchandise to strengthen our rapport with visitors on all three days of the trade show. So far, the response to our offerings has been great and we hope for the same tomorrow.”

Over 600 exhibitors from India and abroad showcased their innovative products from across categories which included designer, branded and mass produced goods. This includes over 100 new and unique domestic and international exhibitors across the home products segment. The list includes TTK Prestige (cookware & kitchen appliances), Baltra (kitchen appliances), Stallion Barware (Barware), Decorex (Blinds), Divine (wallpapers & soft furnishings), Marcopolo (decorative flooring), Peps (mattresses) and Archies (Gifts) from India and TSV (cookware) from Italy, Uscan Plastik (household & kitchenware) from Turkey and many more companies participating in the Turkish, Chinese and Taiwanese Pavilions. However, the backbone of the trade show has been the returning exhibitors which include most prominent names in the industry.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts& Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market

Media Contact:

Rrucha Kulkarni: Mob. +91 96 198 91296 | Email: rrucha.kulkarni@communicateindia.com

Mayukhi Mondal: Mob. +91 91 684 64125 | Email: mayukhi.mondal@communicateindia.com

At HGH India 2018, Dr. Kavita Gupta, IAS Textile Commissioner said, “HGH India has grown almost 40% from last year with 600 manufactures and brands. We as a country are in the positon to buy and promote domestic items in the home textiles Industry especially now as our tastes are evolving and becoming more trendy and fashionable. The Trend Pavilion at HGH is particularly important as it sets the theme for the home textile and décor trends for the Indian market.

The Government is offering 25% of subsidy for new investments along with income tax benefits which the home textile market will fully utilize. The Government is also actively looking at giving a positive push to certain areas of home textiles like anti bacterial property, fire retardency and other such innovations in the textile segment.”

Commenting on the occasion Mr. Arun Roongta, Managing Director, HGH India, said, “This is the 7th edition of HGH India Trade Show and we are overwhelmed by the response. HGH India is a platform for manufacturers, retailers, exhibitors and many more stakeholders in the home fashion industry to connect and conduct business. Year after year, we have tried to deliver something unique to the Indian market with industry trends across home products. We aim to continue encouraging Indian home product industries to help elevate the supply for Indian retailers and institutional buyers.”

Under the theme of Indian Heritage, HGH India 2018 will be promoting handicrafts, khadi, coir and jute products; all of which are a part of India’s rich cultural heritage. Export Promotion Council for Handicrafts (EPCH), Handicrafts Mega Cluster Mission (HMCM), Council of Handicrafts Development Corporation (COHANDS), Kashmir Chamber of Commerce and Ministry, National Jute Board and many more are present at HGH India 2018 to exhibit their high quality products.

The backbone of product offering at HGH India is formed by many international and national top brands and renown manufacturers from home textiles, home décor, houseware and gifts. They come with fresh products, innovation and ambitious presentations to be explored by the rapidly increasing demand of the Indian retail and distribution system.

One of the biggest highlights of HGH India is its outstanding investment in home fashion trends research and a concrete installation of more than 120 sqm of Trends Pavilion.This year’s home trends are presented under the theme ‘Transition’ which forecasts the Indian domestic market for 2018-19.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts& Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market

Media Contact:

Rrucha Kulkarni: Mob. +91 96 198 91296 | Email: rrucha.kulkarni@communicateindia.com

Mayukhi Mondal: Mob. +91 91 684 64125 | Email: mayukhi.mondal@communicateindia.com

With one of the highest numbers of Non-Resident Indians per family, Kerala gets consistent funds and has emerged as a consumer market with high spending power. Consumers’ tastes here are also influenced by high international brand and lifestyle exposure. The locals prefer to buy good quality, sophisticated and branded products for their clothing, fashion, food, houseware and home décor needs. Owing to this, the houseware, home textiles and home décor demand and retailing have seen a healthy growth over the last few years. Retailers in Kochi need to constantly offer new designs and new products to their customers to stay ahead in their business vis-à-vis their competitors.

HGH India 2018, the country’s largest trade show for home textiles, home décor, houseware and gifts to be held in Mumbai from July 3-5 offers a unique opportunity to source world-class products where 550 brands and manufacturers from 30 countries will showcase their latest designs and product innovations.

Kochi is also the largest manufacturer of exporter of Coir products in India. Coir is not only used as a raw material in products like mattresses and sofas a large number of eco-friendly finished products like door mats and decorative accessories made from coir are popular worldwide and within the country. Coir Board, headquartered in Kochi, is also organising a group participation of coir finished products manufacturers in HGH India to enable them access the national market of India by meeting over 35, 000 retailers and trade visitors from 470 cities and towns across India.

Kochi has, in recent years also developed manufacturing of items like cookware and umbrella which are gaining popularity at national level due to their high quality and good designs.

Mr. Arun Roongta informed the media, “Over the past 6 years, HGH India has emerged as a very important trade show for brands, manufacturers, distributors, importers and retailers of home textiles, home décor, houseware and gift products, where they discuss serious business and annual sourcing plans for India’s largest retail stores in these categories. Kerala and specifically Kochi is a growing supplier as well as a market for these segments and hence the entrepreneurs from here can leverage HGH India to take their businesses to the next level.”

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market

Media Contact:

Mayukhi Mondal: Mob. +91 91 684 64125 | Email: mayukhi.mondal@communicateindia.com

In addition, the city also has a large number of polymer processing units which are contributing substantialy to the production and exports of various products for home and houseware sectors. According to the National Advisory Board of PlastIndia Foundation, the Indian plastic industry will continue to grow above 8-10%. Several plastic houseware and storage products manufacturers in plastic industry have been able to sense the growing market opportunity at home and are trying to expand their distribution at national level within India.

Ahmedabad is an important economic and industrial hub and seventh largest metropolitan cities in the country. Increasing construction, housing and corporate infrastructure activities are leading to increasing demand for interiors and home products. With high per capita income and highly aspirational young population of the city, it is today one of the best retail markets in India for fashion, food and lifestyle products, including home textiles, home décor and houseware. A number of high profile large and small specialty home stores are coming up in the city year after year, who are offering world-class home products to local consumers. They source not only from local producers but from top most brands from India and several other countries.

Thus, the city is emerging as an important manufacturer, supplier and consumer of home textiles, home décor and houseware products.

Mr. Arun Roongta, Managing Director, HGH India said, “Ahmedabad has emerged as a growing market for houseware, home decor and home textile industry. HGH India gives opportunity to retailers from Ahmedabad to source world class products from manufacturers and brands from 30 countries. It also gives marketing and distribution opportunity to Ahmedabad industry to showcase their products to trade visitors, specially retailers from 470 cities and towns across the country. Exhibitors like Nandan Terry Pvt.Ltd., CA Patel, V & J Furnishings Pvt.Ltd. , Swastik Furnishing, Varmora Plastech Pvt.Ltd., Srithai Superware Mfg.Pvt.Ltd., Benchmark Agencies Pvt. Ltd. have been exhibiting at HGH India regularly over the last 7 years. We see Ahmedabad as an emerging megalopolis with great growth potential.”

About HGH India:
HGH India, the annual trade show for home textiles, home décor, gifts ,houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers spread across rural and urban India. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market.

Media Contact:

Rrucha Kulkarni: Mob. +91 96 198 91296 | Email: rrucha.kulkarni@communicateindia.com

The predicted trends are derived from intense research on colours, materials and patterns as well as on changing consumer values, lifestyle, evolving technology and attitudes. The trend book helps manufacturers, brands, retailers and professionals in home business to connect their products and innovations to the aspirational Indian consumers who see their home as an expression of their lifestyle and evolving culture.

The Four Trends for 2018-19 are:

So Funky at Home: It is the most dynamic and optimistic trend, gritty and upbeat. This trend is open for the patchwork of life. A lot of inspiration for wallpapers and textiles is based on industrial materials: mesh and grid structures displayed with a wide range effects, including layers. The prevailing patterns under this trend are wild stripes, scratched tapes, wavy and zigzags, bold typography elements and comic strip aesthetics. For textiles and objects, transparency effects are of interest as foils and vinyl, coloured transparent plastic and LED light décor. Vibrant colours are combined with black and white; neon colours give a striking accent.

Soft shades of Nature: An atmosphere of privacy and spa, cosy and comfort is created through this trend. The upholstery is held in fine textures for a relaxing upscale ambiance. Gentle colour fading, laces, net, shiny silk, mettallic yarn effects and sequins work are displayed mainly in floral décor. Walls are gently coloured, soft shadings of warm pink to violet create a subtle sensitive atmosphere, highlighted by sand and beige tones. Beds are laid in gracious and comforting colours transmitting clearness and light. Soft yellow and green accents recover the feeling of gentle sunshine and nature. A special note is given by gold and pastel mettalic shine accessories, leaving the rooms with a delicate scent.

Collector’s Chamber: The visitor is welcomed by dark mysterious and velvety colours, possibly held in umbra and bronze shades, to enter the most private rooms of the collector type. The collector’s chamber displays an intellectual understanding of interior decoration with a hint of drama and eccentricity. Patterns are modern and geometric, but may also show opulent floralornaments and high fashion jungle prints in rather dark colours, highlighted in sand and pale green. A lot of velvet, rich jacquard and textured fabrics are introduced as being newly inspired by nature. Huge green plants or dark tinted wallpaper with blu-greenish vegetal design or bed linen indiscreet greens escort the mind into epicurean spheres of a connoisseur.

Smart Bohemians: Ethnic references in the manner of heritage chic are mixed with the freshness of Scandinavian style or comfortable and smart lifestyle, making the perfect match for a joyous and modern family. Ecological commitment is present against casual décor offering a hint of surprising harmony. The aesthetics of handmade products are applied to all kind of consumer goods. The revival of ornamental styles of ceramic tiles as well as traditional block print motives are expressed in patterns of wallpaper, home textile and table ware. Light coloured wood and all kind of natural looking materials give a relaxed and young signature to the everyday hardcore family use of interiors. Accents are given to real basketry, hand work and furniture for daily use. Eco-friendly materials and more products from renewable primary sources are transmitting a new philosophy of environmental protection which today’s children are imbibing in themselves.

Commenting on the launch, Mr. ArunRoongta. Managing Director, HGH India, said,“The Trend Book is an attempt to help manufactures and brands design products which will appeal to the modern consumers.retailers use these to source relevant products that see demand in the market and quick acceptance amongst the home shoppers . At HGH India 2018, the trends pavilion will showcase a manifestation of ‘Transition’ which will uphold all the elements of ‘So Funky at Home’, ’Soft Shades of Nature’,‘Collector’s Chamber’ and ‘Smart Bohemian’in four different sections. We look forward to the trends setting a theme for the industry which will be seen in homes through the 2018-19 retail season.”

The trends forecasted in ‘Transition’ are also available compiled in a trend book,They have a physical manifestation at a generously dimensioned special area in HGH India 2018 named the Trends Pavilion in Hall 1. The Trends Pavilion is not an abstract concept of future trends but applicable designs and colours which can be replicated. The innovative and fashionable styles, textures and products used in the trends pavilion are sourced from exhibitors, who are showcasing their products at the trade show, emphasizing the utilitarian objective of the showcased trends.

HGH India 2018, India’s largest trade show for home textiles, home décor, houseware and gifts is being held at the Bombay Exhibition Centre from July 3-5, 2018. The trade show houses products from over 600 brands and manufacturers from 30 countries.It expects a footfall of 30,000 serious trade visitors from over 475 cities and towns across India.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts& Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market

Media Contact:
Mayukhi Mondal: Mob. +91 91 684 64125 | Email: mayukhi.mondal@communicateindia.com
Rrucha Kulkarni: Mob. +91 96 198 91296 | Email: rrucha.kulkarni@communicateindia.com

Dr. Kavita Gupta, I.A.S, Textile Commissioner, Government of India, inaugurated the event and commented saying, “I think HGH India is doing a tremendous job for Home Textile, Home Décor, Homeware & Gifting industries. There is a distinct growth in this trade fair and I can see high Vibrancy & Buoyancy in the whole environment here. I am sure that trade buyers will also be very impressed with the innovative & wide range of products on display.”

The Guest of Honor Consulate General of Turkey, H. E. Mr. Erdal Sabri Ergen shared his optimistic views on the business potential that India offers in the home décor and houseware industry. HGH India 2017 became the first major trade show for the Indian market post the implementation of GST, which directly connected retailers with brands, manufacturers & importers. The large number of visitors attending the event and their industry lookout confirmed that the entire industry is looking at GST reform in a positive way. With its professional and businesslike environment, HGH India proved to be a platform for the exhibitors to connect with high potential Indian trade buyers and channel partners to explore this rapidly emerging market.

Dipali Goenka, Managing Director, Welspun Global Brands Ltd. commented, “We have launched our new SPACES logo and the new collection for autumn/winter seasons at HGH India because this show has become an integral part of our marketing process and an important event on SPACES annual calendar.”

Mr. Onder, the President of the Turkish Houseware Association, said, “HGH India 2017 is a very well organized show as far as I have seen. They have 16 Turkish companies participating. A very well organized event and even in the monsoon season, they have done a tremendous job. I congratulate them heartily. We are aiming to comeback in 2018 with our Textile and Kitchenware companies and are looking forward to future editions of HGH India for expanding our Indian Market.”

Mr.Ajay Talwar, Assistant Vice President – Buying & Merchandising (Non Food), Max Hyper Market, shared his views saying, “I have been coming to HGH India for 4-5 years now and it’s growing over the period of time. We are also getting new suppliers and new articles, which we always look for. This is one of the largest fairs in India for Houseware. We are able to meet and are exposed to most of the suppliers over here at one place.”

HGH India 2017 presented home fashion and lifestyle trends for 2017/18 for the Indian market under the theme “across time”. Conceptualized and implemented by the internationally renowned design studio Sahm + Permantier, these trends reflect our roots in the past as well as our current life and traces to the future. The Trend Book “across time” encompassing these trends provides clear direction to the entire value chain in Indian home products industry as well as consumers in terms of colours, designs, materials, and styles. Manufacturers, brands, retailers, and professionals in the home business can apply these trends across categories like home textiles, furnishings, home décor, houseware and gifts. An elaborate trends pavilion helped visitors not only understand these trends better but also enabled them to see their actualization and source them for their business needs.

Arun Roongta, Managing Director, Texzone Information Services Pvt. Ltd., organizers, HGH India, said, “With the positive and optimistic response year after year from the trade visitors, buyers and domestic as well as international exhibitors alike, we feel even more responsible towards the home products industry globally . HGH India has always focused on being a trade show for business networking and Indian market growth. Consistent increase in quality trade buyers and exhibitors indicate growing potential of the Indian market and HGH India’s ability to connect with it in a focussed manner. We are developing HGH India as an important forum, which helps transform innovations and ideas into business opportunities.”

HGH India 2017 had largest ever international participation showcasing products from Turkey, Italy, UK, France, Spain, Greece USA, Taiwan, Thailand, Korea, China, Australia and many others.

HGH India 2017 witnessed several new product launches and innovations from leading Indian and international brands and manufacturers. Wall coverings industry announced the formation of their ‘Wallcovering Association of India’ at HGH India 2017. Textile Commissioner Dr. Kavita Gupta launched ‘HTA Indoors’ Magazine for Home Textile Association of India. Welspun Global Brands Ltd used the trade show to launch a new logo for their brand ‘SPACES’. Several market leaders and high profile brands shared their trade schemes and business plans with their current and prospective dealers and distributors across India.

National and international players in product categories like bed & bath linen, furnishing fabrics, floor coverings & carpets, mattresses, table & kitchen linen, wall papers, blinds and window dressings, home décor accessories, fragrances & spa products, handicrafts, artefacts, gifts, cookware, tableware, kitchenware and general houseware found HGH India a useful platform to expand their distribution network.

The next edition of HGH India is scheduled from 3rd to 5th July 2018 at Bombay Exhibition Centre, Mumbai.

Over 500 exhibitors from India and abroad showcased their innovative products from across categories which included designer, branded and mass produced goods. This includes over 100 new and unique domestic and international exhibitors across the home products segment. The list includes TTK Prestige (cookware & kitchen appliances), Baltra (kitchen appliances), Stallion Barware (Barware), Decorex (Blinds), Divine (wallpapers & soft furnishings), Marcopolo (decorative flooring), Peps (mattresses) and Archies (Gifts) from India and TSV (cookware) from Italy, Uscan Plastik (household & kitchenware) from Turkey and many more companies participating in the Turkish, Chinese and Taiwanese Pavilions. However, the backbone of the trade show has been the returning exhibitors which include almost all prominent names in the industry.

Commenting on the home product range, Mr. Vikram Chitnis, Business Head (Home division) at Shoppers Stop, said, “HGH India is growing bigger and better every year, making it the leading platform for the home textile and home décor industry. This year we have seen more product categories being introduced and the number of brands present has been amplified.”

Apart from the wide range of product showcased, HGH India has also been the preferred venue for various brands to launch their latest collection or innovative offering, amongst their target audience. The key launches this year were from renowned brands like Spaces, Portico New York, Maspar, Swayam, Tangerine, Trident, Boutique Living, Dicitex, F&F, Nuhome Décor, Zynna among others.

In the background of a buoyant Indian economy, many home product categories have seen an extraordinary growth of 20-30% per annum. The domestic market is well on its way to become a lucrative and long-term market for national and international brands, manufacturers and retailers of home products. Market-led expositions like HGH India play an important by creating a common platform for suppliers, retailers and the entire home product community.

HGH India 2018 is scheduled from 3rd to 5th July.

There is a growing interest among international players to participate in HGH India because they value the market insights and consumer trends shared at this exhibition. HGH India this year had special international pavilions set up for Turkey, Taiwan and China where they exhibited their extensive range of home products. The international interest was also manifested by the presence of Consulate General of Turkey, H. E. Mr. Erdal Sabri Ergen, Consulate General of Sri Lanka, Vireshika Bandara, Consul General of Viet Nam, Tran Xuan Thuy. They shared their optimistic views on the business potential that India offers in the home décor and houseware industry.

Speaking about the increased interest from the international exhibitors Mr. Arun Roongta, Managing Director, TexZone said, “We are delighted to have so many international brands participating at HGH India this year. Our efforts have always been to create a platform for exhibitors to not only to showcase their latest offering but also to gain insights on the market trends that will help grow their business for the year ahead. International exhibitors use HGH India to expand their distribution network not only in the metro cities, but in the rapidly growing Tier 2 and Tier 3 cities and towns.”

Offline and online retailers, specialty stores, hypermarkets, distributors, importers, wholesalers and institutional buyers found products and services at HGH India 2017 innovative, well-designed and of high quality standards. Trade visitors could identify the new and upcoming colours, designs, materials and styles for 2017-18 in home textiles, furnishings, home décor and houseware through ‘across time’ a stylish and well-researched Trends Pavilion put up by the organisers.

About HGH India:

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers spread across rural and urban India. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

The predicted trends are derived through intense research on changing consumer values, lifestyle, evolving technology and attitudes. The trend book thus helps manufacturers, brands, retailers and professionals in home business to connect their products and innovations to the aspirational Indian consumers through these trends.

Tropical Joy – an opulent nature
The beauty of diversity is best expressed in nature. The traditional floral design approach opens up and merges with opulent tropical pattern in supernatural colourations and as giant digital flower prints. In nature, surrounded by plants and flowers, we take rest and relax from the omnipresent stress and noisy life.

Research shows that experiences nature, even in the form of nature prints, reduces stress and contributes to emotional and physical wellbeing. Our senses are constantly stimulated by the presence of plants. Recognizing the great potential of nature, all natural products are a part of this trend.

Ethnic Treasure – a highly convenient ethnic chic
Ethnic designs are in focus all around the world as a unifying global trend. So India as a country with strong creative traditions is actually on stage with its vast array of handicrafts from dyeing, weaving, quilting, printing to wood carvings, basketry craft and metal works. In a well created, warm Bohemian ambience these Indian creations are in good company.
The décor plays a key role with textured wallpapers, pattern mix and wooden furniture. The interior ambience is complemented with cherished objects.

Classical Trail – a refined elegance

The classic interior is an expression of the human desire for balance and harmony. In today’s modern lifestyle the interpretation of the classical as we know it has become somewhat subtle. A hint of nature is fused into through textures that reinvent the beauty of classical themes with sophistication. Geology is the source of inspiration here. Beautiful landscapes, curves on sand, rocks and mineral formations inspire the patterns of carpets, wallpapers and upholstery fabrics. New tangible sensations enrich the interiors.

Digital Medley – a futuristic satellite

The aesthetics of the digital technologies open up a new cosmos for designers. Spending hours in front of a screen, we get used to all kinds of effects of the virtual world. Playfully, with fun and passion, new realities are discovered through virtual head sets and the computerized so- called ‘Smart Living’. Digital Medley reflects the emotional experience of the union of visual and auditory senses which we experience in our everyday life. Its essential urban appeal goes beyond the youth market into designs for all age group.

Talking about ‘across time’, Mr. Asim Dalal, Managing Director, Indo Count, the parent company of Boutique Living, commented, “The trends pavilion helps us visualize the upcoming trends for the Indian market and incorporate the same in all our designs, colours and patterns. It gives us an edge in business as we already know what the consumer is looking for and we direct our efforts in bringing innovation based on these trends to the market. Every year we look forward to launch of the trend book at HGH India and we appreciate the effort the team puts to bring this to the retailers and manufacturers.”

The trends forecasted in ‘across time’ also available as a trends book, had a physical manifestation at a generously dimensioned special area in HGH India 2017 named the Trends Pavilion. The Trends Pavilion is not an abstract concept of future trends but applicable designs and colours which can be replicated. The innovate and fashionable styles, textures and products used in the trend pavilion are sourced from exhibitors who are showcasing their products at the trade show, emphasizing the utilitarian objective of the showcased trends.

HGH India 2017, India’s largest trade show for home textiles, home décor, houseware and gifts is being held at the Bombay Exhibition Centre from July 4-6, 2017. The trade show houses over 500 exhibitors and expects a footfall of 30000 visitors over the three days.

On this occasion, Ms. Kavita Gupta, Textile Commissioner said, “HGH India has created a unique trade show for Home Textiles, Home Décor, Gifts & Houseware category which provides a platform to traders across these segments to explore new business opportunities in the Indian market. The event showcases upcoming trends in the industry which will add invaluable insights to predict the market needs. From the textile industry point of view, the regional players get an exposure to national as well as international markets. HGH India has come a long way to become an industry hot spot for retailers, brands, manufacturers & importers not only from a business point of view but also aiding in category expansion.”

Another key highlight of HGH India will be the complied handbook of home fashion trends presented under the theme ‘Across Time’. This compilation is a well researched forecast for the Indian domestic market for the year ahead. This book was unveiled by Ms. Kavita Gupta and the visitors can experience the physical manifestation of the trends at the ‘Trends Pavilion’ section where one can discover future trends in colours, designs and materials. There will be a special audio- walk through for the visitors to enhance their experience at the pavilion.

HGH India aims to give retailers, all over India, new ideas and concepts to facilitate business. The trade show has provided business opportunities and development of new channel partners to exhibiting brands in order to improve the trade. The strict B2B concept of HGH India has proven to be an inspiring and productive platform for exhibitors across rural and urban India, to push the home product retail market.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers spread across rural and urban India. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India 2016 had over 400 brands and received 25,140 high potential trade buyers including retailers, wholesalers, distributors, importers and from 422 cities and towns from all over India. These professional buyers come for their annual sourcing requirement, to find new business opportunities, and to understand upcoming fashion, business and market trends in the home category. With a track record of five successful editions, HGH India has firmly established its position as India’s leading trade show for home textiles, home décor, houseware and gifts categories with clear focus on India’s domestic market growing rapidly at 20-25% per annum.

With over 500 leading Indian and International brands which will showcase their new designs and collections, HGH India’s 6th edition will be biggest ever edition of this trade show. With products from over 30 countries across all categories like home textiles, furnishing fabrics, home décor products like wall papers, blinds, rugs and floor coverings, fragrances, spa products, handicrafts; houseware products like cookware, tableware, kitchenware, kitchen appliances, cleaning, health & hygiene, storage and outdoor products and a variety of innovative gift products. With presence of several market leaders, well-known international and Indian brands and inspiring innovations from handmade and machine-made manufacturing sectors, HGH India has firmly established its position as India’s leading trade show in this segment.

Several leading brands would be leveraging HGH India to launch their new products and innovations to the trade. Apart from regular exhibitors, HGH India 2017 will witness over 100 new exhibitors which will include country pavilions from China, Turkey and Taiwan besides individual exhibitors from countries like Australia, Japan, Thailand, Italy, France, Belgium, Germany, UK, USA, and Canada.

HGH India has taken a major initiative to forecast well researched home fashion Trend Forecast for 2017-18 for the Indian domestic market. Presented under theme “Across Time” these trends will be showcased through Trends Pavilion and a comprehensive trend book. Visitors will be able to discover future trends in colours, designs and materials at HGH India 2017.

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

30 Countries Present at the Show with Quality Brands!
500 leading Indian and International brands are expected to showcase their products at a highly comprehensive show, reflecting the Indian and international variety of products and brands. Importers and manufacturers from around 30 countries will display their products and innovations. Throughout the last years, a number of Indian and international brands have launched their new product ranges at the show. HGH India is not only the place to present the new ranges and innovations. It is likewise the distinguished event to showcase quality brands and quality products.

International brands at HGH are e.g. from the UK JosephJoseph, Osborne & Little and Harlequin, Denby and Designers Guild, as well as Nachtmann, Spiegelau, Zwiesel and Zimmer+Rhode from Germany and many more exhibitors, as Juypal from Spain, Superware, Nam Ngai Hong, BoxBox and Ocean Glass from Thailand, Luminarc and Casamance from France, Omexco and Brabantia from Belgium and Elia Glass, Renga and Ucsan Plastik from Turkey. From Korea, there is Atco Interiors, from the USA, Corelle and Danali. From India, to mention some: Wellspun, Trident, Indocount, Textrade, Dicitex, GM Fabrics, Masper, Borosil and La-O-pala.
This year, for the first time, Taiwan will be present with a country pavilion. China is returning to HGH with two group pavilions.

Visitor Reach Extended
In 2017, close to 30000 sourcing visitors are expected to arrive at the show – including at least 9.000 CEOs plus 6.800 sourcing heads. As last year, buyers will come from around 450 cities all over India, including second and third tier cities. They are representing department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH Presents Four Product Groups in 3 Halls
The show delights by European style organized and determined areas in defined halls for Home Décor, Home Textiles, House & Kitchen Ware as well as Gifts.
Home textiles and gifts will be found in Hall 2, Houseware in hall 3 and Home Décor in hall 5.

• Home Textiles: bed & bath linen, upholstery fabrics, mattresses, cushions, carpets, curtains as well as other textiles destined to interior home decoration.
• Gifts: business gifts, computer & fashion accessories, customised and personal gift articles, leather items, handbags, photo articles, toys and of course packaging and giftable items as well as jewellery boxes.
• Houseware: tableware, kitchenware, kitchen utilities, home & kitchen appliances, bathroom utilities, storage items
• Home Décor: Mirrors, frames, glassware, artificial flowers, candles, clocks, table tops and decorative and small furniture

HGH India is an excellent platform for international exhibitors to find local partners, which is often a problem. The show is specially designed to connect the Indian market for home products and gifts.

Visitor Services
Visitors are traditionally received with a broad range of services, for instance the online pre-registration, meeting rooms and trend information, as well a media and business centre. HGH trade-show lounges serve tea and coffee, fruits and popcorn all free of charge, a highly welcomed service by exhibitors and sourcing visitors; not to forget free shuttle bus services and also hotel & travel assistance, including umbrella services. The trade-show is not open for the general public.
No other European Style trade-show in India has traditionally focussed so far on the domestic market. HGH India has been designed from scratch as a high-end trade show for the busy growing domestic market.
For exhibitors and traders, HGH India seems to be like coming home.

Mrs. RashmiVerma, Secretary Textiles, Government of India, while inauguratingHGH India 2016 said that India was one of the most promising markets in the world today with its 7.5% GDP growth and 65% population below the age of 35 years. This market held a huge growth potential for manufacturers and brands for home products from across the globeas consumers here were upwardly mobile with increasing disposable incomes. With its professional, world-class and businesslike environment HGH Indiawas an ideal platform for the exhibitors to connect with Indian trade buyers and business partners to explore this rapidly emerging market.

Offline and online retailers, specialty stores, hypermarkets, distributors, importers, wholesalers and institutional buyers found products and services at HGH India 2016 innovative, well-designed and of high quality standards. Furthermore, the latest edition of HGH India witnessed a 10% rise in number of visitorsproving the growing popularity of this trade show amongst serious buyers.

Trade visitors could identify the new and upcoming colours, designs, materials and styles for 2016-17 in home textiles, furnishings, home décor and houseware through ‘Cognizance’ a stylish and well-researched Trends Pavilion put up by the organisers.

Many high powered brands revealedtheir new trade schemes, business plans and product innovations simultaneously to their current and prospective dealers as well as distributors from across the country,just in a matter of three days. Besides, the trade show also witnessed several new product and brand launches from leading Indian and international manufacturers, with a clear focus on the Indian domestic market.

Besides the national players in product categories like bed & bath linen, furnishing fabrics, floor coverings & carpets, mattresses, table & kitchen linen, wall papers, blinds and window dressings, home décor accessories, fragrances & spa products, handicrafts, artefacts, gifts, cookware, tableware, kitchenware and general houseware; international exhibitors from countries like China, Japan, Taiwan, Korea, Malaysia, Vietnam, Thailand, Germany, UK, France, Spain, Greece, Belgium, Italy, USA, UAE, Turkey etc. found HGH India a useful platform to expand their distribution network not only in the metro cities, but in the rapidly growing Tier 2 and Tier 3 cities and towns.

With successful business results, the nextedition of HGH India, scheduled from 4th to 6th July 2017 at Bombay Exhibition Centre, Mumbai, has already generated a very high interest amongst Indian and international exhibitors as well as visitors.

Houseware is a growing category in the Indian domestic retail market with an annual growth of 25-30%. Products from over 100 exhibitors and brands from India and many other countries from Asia and Europe like Thailand, Korea, Vietnam, Malaysia, Turkey, UK, Germany, Italy, France and USA have taken part. This year, there is a dedicated Chinese Pavilion with above 40 exhibitors at HGH India, 2016.

Major brands in the houseware sector that were present at the show were Crystal Bohemia, Lumiarc, La Opala, Kilner, Borosil, Cello, Trinity, Corelle to name a few.

Speaking about the addition of a dedicated Houseware section this year at the trade show, Mr. Arun Roongta, Managing Director, TexZone said, “We are delighted with the positive response we receive each year from the visitors which motivates us to provide the best possible visitor experience with innovative solutions. To cater to the changing and increasing needs of the retailers, brands, manufacturers & importers and looking at the growing demand of the houseware segment in the Indian market, we have decided to have a dedicated hall for the houseware & gifts sector that will help trade and institutional buyers understand the innovative range of products in a more focused manner, while also saving their time. We are happy to see the response of the people.”

About HGH India

HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

More information on HGH India 2016, scheduled for July 1-3, 2016 can be found online at https://registration.hghindia.com/

The function opened with the lamp lighting ceremony at 10:30 am with Ms. Rashmi Verma, Textile Secretary and Guests of Honour Dr. Kavita Gupta Textiles Commissioner were also present there with many other prominent industry leaders and dignitaries. The function also witnessed the unveiling of the Trend Book 2016-2017.

On this occasion, Mrs. Rashmi Verma, Textile Secretary said, “HGH India has come a long way in the past five years and has created a forum to both intensively and extensively expand as well as penetrate the ever growing domestic market. Infact the world is eyeing the Indian markets with its phenomenal market potential. HGH is serving precisely that purpose for the Indian manufacturers to reach out to this market with an impact.”

HGH India aims to give retailers new ideas and new concepts to facilitate business. The trade show has provided business opportunities and development of new channel partners to exhibiting brands in order to improve the trade. The strict B2B concept of HGH India has proven to be an inspiring and productive platform to push the home product retail market.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India Trends captures the preferences of the target audiences which encompasses the upwardly mobile Indian consumer and amalgamates it with new product designs and marketing efforts in the Indian home business to forecast these trends. These trends focus on integration of colours, designs, textures and materials across categories like home textiles, furnishing fabrics, home décor and house ware.

Cognizance Trends have been divided under five sub-themes which include Sumptuous, Jollification, Perception, Confluence and Energise which will also be displayed at the Trends Pavilion at HGH 2016.

Sumptuous
Perfectly laidback chic
An assortment of grand and glamorous inner space. Inspired by luxurious, palatial lifestyle, Sumptuous favours objects like precious looking cut stones, royal colours, delightful textures, carved frames, hand-woven textiles and glass.

Jollification
Spontaneous, haphazard yet joyful
Rooted in global ethnicities, Jollification comprises of bold and bright colours that add drama with neon hues and set the mood for celebrations, festivals, carnivals and joyfulness.

Perception
Illusions
Mysterious lines create a visual curve, accentuating the perspective illusion. Bold and unconventional designs in home textiles and home décor. Minimalistic, geometric prints and patterns. Perfect bold and beautiful combinations. Monochromatic black and white, accentuated with bright colours.

Confluence
Raw Magnetism of natural materials
Stoneware and enameled plates feature lively nuances. Raw magnetism of natural materials emphasized with simple chic forms. An urban vibe in a classy cottage backdrop. Quiet elegance with sleek tables, single tone colours and neat compositions. Accents in earthy textures take centre stage.

Energise
Positive Stimulation
Trendy and quirky patterns draw inspiration from social media. Happy and energized elements are clearly influenced by funky symbols and sci-fi graphics, reflecting contemporary lifestyle.
You can experience all these trends, colours and designs at the Trends Pavilion in Hall 1 at HGH India.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts& Houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

Demand in the Indian market for bed & bath linen, furnishing fabrics, rugs, carpets & floor coverings, blinds, wall papersand home décor accessories is increasing by a healthy 30% year on year.

HGH India,considered a perfect platform to launch new collections and introduce innovations amongst dealers and distributors, will offer opportunities to a lot of national and international brands who are eager to showcase their range of creative products to the trade visitors.

With a high visitor interest, exhibitors at HGH India have taken special care to offer products inspired by the trends for 2016-17 in home textiles and home décor.Exhibitors will be showcasing a wide range of bed sheets, towels, table & kitchen linen, decorative made-ups, curtain and upholstery fabrics, readymade curtains, handmade rugs & carpets, wooden and synthetic floor coverings, wall papers, blinds, mattresses, contemporary & modern handicraft, fragrances & candles, spa and bath accessories, potpourri and a lot more.

HGH India is scheduled for July 1-3, 2016 at Bombay Exhibition Centre, Mumbai and is open strictly to trade visitors only.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is specially designed to connect the Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

The houseware & gifts section will showcase products from over 100 manufacturers and brands from India and other countries like China, Thailand, Korea, Turkey, UK, Germany, France, Italy, USA, UAE and so on.

To add to the excitement for the event, this year the visitors can experience the HGH Sanjeev Kapoor lounge facility, wherein the famous chef’s team will provide live demos of innovative and healthy food and the visitors will also be able to taste the food for free. Sanjeev Kapoor brands will also offer its licensing to deserving houseware, home textiles and home décor companies at the event.

Speaking about the addition of a dedicated Houseware & Gifts section this year at the trade show, Mr. Arun Roongta said, “We are delighted with the positive response we receive each year from the visitors which motivates us to provide the best possible visitor experience with innovative solutions. To cater to the changing and increasing needs of the retailers, brands, manufacturers & importers and looking at the growing demand of the houseware segment in the Indian market, we have decided to have a dedicated hall for the houseware & gifts sector that will help trade and institutional buyers understand the innovative range of products in a more focused manner, while also saving their time. We are looking forward to see a fruitful response to the new houseware hall this year and will continue to bring innovative solutions to enhance the experience of the trade visitors.”

Over 400 leading Indian and International brands showcased their innovations and fresh collections at HGH India 2015 that was visited by an enviable 22,750 Indian retailers, distributors, importers and trade buyers from 398 cities and towns from all over India. These top-end decision-making retail professionals come for their annual sourcing requirement, to find new business opportunities, and to understand upcoming fashion, business and market trends in the home category. With a track record of 4 successful editions and a growth of 50% in visitors in 2015, HGH India has firmly established its position as India’s leading trade show for home category with clear focus on the India’s domestic retail market.

HGH India’s 5th edition is the biggest ever edition of the trade show with products from over 450 brands and manufacturers from about 30 countries across all categories like home textiles, furnishing fabrics, home décor products like wall papers, blinds, rugs and floor coverings, fragrances, spa products, handicrafts; houseware products like cookware, tableware, kitchenware, kitchen appliances, cleaning, health & hygiene, storage and outdoor productsand a variety of innovative gift products.Withpresence of several market leaders, well-known international and Indian brands and inspiring innovations from handicrafts sector, HGH India has firmly established its position as India’s leading trade show in this segment.

Several leading brands would be using HGH India to launch their new products and innovations to the trade. Apart from regular exhibitors HGH India 2016 will witness over 100 new exhibitors at the show this year.

As always, visitors will be able to once again discover forecasted colours, designs and styles for the future at the Trends Pavilion. Presented under the overall theme ‘Cognizance’, Trends for 2016-17 have also been encompassed in a World-class trend book, besides their detailed showcasing at the trends pavilion at HGH India 2016.

About HGH India
HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers. They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

For further information and assistance please contact:
Amrita Singh
Contact No.: +91 99 2052 8280
Email: amrita.singh@texzoneindia.com